Michelle Torres Maciel Email and Phone Number
Michelle Torres Maciel personal email
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I am passionate about understanding human behavior and transforming data into strategic insights!Work experience in Brazil and abroad in the Consumer Insights, Customer Experience, and Market Research & Intelligence area.Specialist in conducting the end-to-end qualitative and quantitative surveys (ad hoc and continuous) related to customer behavior, brand health perception, post and pretest campaign, product and concept evaluation, UX, satisfaction - CSAT, customer experience, NPS and retail audits. Experience in integrating primary market research and secondary data into actionable reports and analyzing indicators, KPIs and customer behavior data providing strategic insights to the company.Proficiency in English and Spanish languages.In my free time, I like to spend it practicing sports and traveling abroad, especially to countries which have a culture distinct from the Brazilian one, because I believe it opens our mind and it connects us with the different realities of the world.Contact Info:mtorresmaciel@hotmail.com
Sodexo Benefits And Rewards Services
View- Website:
- sodexobenefits.com
- Employees:
- 4404
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Especialista De Consumer Insights And Market ResearcherSodexo Benefits And Rewards ServicesRio De Janeiro, Brazil
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Consumer & Market Insights / Market Research SpecialistSodexo Benefits And Rewards Services Dec 2021 - Present- Primary point of contact within the company for conducting market research using internal tools or external research suppliers to propose optimal benefit solutions.- Facilitating internal client meetings to grasp their needs, supplier management, questionnaire preparation, fieldwork monitoring, result analysis, and compilation of strategic data reports.- Cross-referencing research results with data from the internal database to generate insights and develop strategic presentations;- Some of the main deliveries made were:. Study of Consumer Behavior with segmentations according to their demographic and behavioral characteristics;. Discovery researches that supported the launch of four new company products;. Implementation of the first brand reputation survey directing actions to reposition the brand in Brazil;. Global NPS survey with analyses focused on reducing detractors and increasing promoters.
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Customer Insights/ Market Research SpecialistPetz Jan 2021 - Dec 2021I am accountable for the preparation and execution of consumer surveys, handling internal client requests, formulating questionnaires, determining interview targets, overseeing fieldwork progress, extracting data, analyzing results, and correlating findings with internal secondary data sources. -
Student Exchange Program + 3 Month SabbaticalStudies And Personal Project Dec 2017 - Feb 2020Sydney, New South Wales, AustraliaI spent two years participating in an Exchange Program in Australia, aiming to enhance my English language proficiency and pursue a Marketing Course. During this time, I volunteered for three months at ipSCAPE, a company offering digital communication solutions, to gain insights into the international marketing landscape.Following this, I embarked on a three-month sabbatical to travel across Asia, immersing myself in diverse cultures and seeking personal growth.
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Senior Marketing Research AnalystVivo (Telefônica Brasil) Jun 2014 - Nov 2017São Paulo E Região, Brasil- Manage comprehensive qualitative and quantitative (ad hoc and continuous) research projects focusing on customer behavior, brand image, retail audits, product, and concept testing.- Conduct meetings with internal clients to discuss their marketing briefings and requirements.- Oversee the formulation of questionnaires aligned with the market briefings to precisely comprehend the market landscape.- Supervise partner institutes involved in research projects.- Take charge of developing, analyzing data, and preparing survey reports with conclusive insights that offer actionable strategies aligned with the company's business objectives.- Identify and formulate marketing strategies based on client objectives and market trends to achieve company goals.- Responsible for conducting a Brand Tracking Survey aimed at monitoring the awareness and brand recall of both the company and its competitors. -
Job Rotation At Telefonica'S Headquarter In SpainVivo Jan 2014 - Jun 2014Madrid E Região, Espanha- Engaged in a job rotation at Telefonica's head office in Madrid, overseeing coordination of global market research results conducted by Telefonica group companies worldwide.- Produced comprehensive reports, summaries, and presentations distributed to all Telefonica market research departments globally.- Contributed to a team that launched a global framework system enabling employees to analyze, query, and source services for advertising campaigns, primarily focusing on evaluating brand image and advertising recall.- Monitored Social Media to identify highly shared content and established keywords for programming Social Media alerts to track competitors.- Prepared Social Media analysis reports based on the identified content.
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Marketing Research AnalystVivo (Telefônica Brasil) Dec 2010 - Jan 2014São Paulo, Brazil
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Jr. Market Research AnalystGfk Mar 2006 - Dec 2010São Paulo E Região, Brasil- Developed quantitative market research encompassing Product/Concept Testing, Satisfaction, Shopper Behavior, Habits, and Attitudes tailored to meet customer needs.- Prepared proposals, designed questionnaires, monitored fieldwork, managed suppliers, and analyzed results.- Took charge of conducting international market research in Brazil, involving interactions with international customers (GfK units situated overseas).- Conducted studies related to retail audits to gather information about products, categories, and merchandising materials at point-of-sale, focusing on pricing, promotions, merchandising strategies, and market share.- Collaborated with renowned clients such as Telefonica, Kimberly-Clark, Colgate, Pernod Ricard, Samsung, and others.
Michelle Torres Maciel Education Details
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Marketing -
Fia - Fundação Instituto De AdministraçãoGestão Estratégica De Negócios -
Marketing
Frequently Asked Questions about Michelle Torres Maciel
What company does Michelle Torres Maciel work for?
Michelle Torres Maciel works for Sodexo Benefits And Rewards Services
What is Michelle Torres Maciel's role at the current company?
Michelle Torres Maciel's current role is Especialista de Consumer Insights and Market Researcher.
What is Michelle Torres Maciel's email address?
Michelle Torres Maciel's email address is mt****@****ail.com
What schools did Michelle Torres Maciel attend?
Michelle Torres Maciel attended Academies Australasia Polytechnic, Fia - Fundação Instituto De Administração, Universidade Presbiteriana Mackenzie.
Who are Michelle Torres Maciel's colleagues?
Michelle Torres Maciel's colleagues are Miriam Lopes, Geraldine Blandón Guzmán, Ronald Yampier Yarlaque Santisteban, Ruben Ale, Klara Menglerova, Ayşenur Uzunoğlu, Fernanda Duarte Ferreira.
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