Experiential Marketing , Motorsports & offline to Online Content Agency. Current Clients MOTOGP BHARAT,Apollo Tyres , Vredestine India , MG India , Toyota Hilux, Rajasthan Motorsports

Executed 3 Auto Expos ( 2016, 2018, 2020)Product Launch - Thar ( Lead for Media Drives North) , XUV7OO ( Lead.for Launch) , XUV 7OO ENDURANCE Drive Executed Post Launch Pan India Activation for KUV 1OO , Marazzo, Thar and XUV7OO. Lead for Mall Space & Media Buying Leading Airport Activations Area Office Planning : In close coordination with sales, service & commercial team targets of all the area offices of North & North West chalking out annual & quarterly activation plan & keep track of ongoing activity through different management & reporting tools. Zonal Office : - Synchronization of multiple activity of north & north west zone with budgeting support for market activation plan as per the market dynamics & its impact analysis.Brand Management : - In close coordination with HO brand team handling a rich brand matrix, media management including ATL / Digital / Outdoor / Print / Radio / BTL / Market Research / Rural outreach / Pilot Testing ranging from 3 wheeler, pickup, sedan, SUV and Super SUV category cars. Product Launch: - Prelaunch planning which starts from Clinical test, Manpower training, Agency alignment, Launch scheduling, Press launch arrangements. Post launch media mapping, scheduling and execution of activation plan with a touch point like Airport, Mall, Corporate, T &T, Financiers & dealership.Agency Management: Agency evaluation and empanelment, idea/project finalization, activity roll out, activity monitoring, field visit , report check. Keeping track of cost per lead/ test drive and bookings, bill processing and budget management. MICE -Taking care of MICE events for North and North West India which includes agency finalisation, MICE partner selection, event planning, itinerary finalisation and venue selectionMarket Intelligence : Keeping eye on market pulse by having ATL / BTL brand tracking report of competitor’s product movement and brand visibility initiatives in the market.

Handling the Account of Mahindra , Skoda India , Maruti , Valvoline , NestleLeading GOI Accounts like NEGP , Swatchh Bharat Mission etc..Additionally leading the strategic alliances & partnerships nationallyResponsible for managing the agency’s profits on the business handledPart of the core team at the Agency that is responsible generating new streams of revenue by mining existing clients or pitching for new Business.

• Handling the business of SKODA India, Bayer Pharmaceuticals & FINO • Responsible for managing the agency’s profits on the business handled• Part of the core team at the Agency that is responsible generating new streams of revenue by • mining existing clients or pitching for new Business.