+ Devise, align, and execute a comprehensive strategy for the newly established software house, driving the growth of its services and products. Prioritize customer and employee success to ensure sustainable expansion.+ Spearhead the development of the company's brand and communications, cultivating a cohesive, compelling, and credible brand image. Ensure that messaging resonates effectively with the target audience to strengthen market presence.+ Lead end-to-end processes, including research, business planning, branding, design, prototyping, and successful product launches. Identify and capitalize on emerging market opportunities to keep the software product line innovative and competitive.+ Develop streamlined operational processes and foster a culture of continuous improvement across the company. Ensure optimal performance and efficiency, enhancing overall operational excellence.+ Manage financial aspects to drive sustainable growth and profitability. Implement robust financial controls and oversight to ensure compliance with industry regulations, contributing to the company's long-term success.

+ Formulated and implemented strategy to make launch of the company more effective through excellence in branding, corporate structure and even culture+ Initiated and developed corporate and retail visual identity for company launch, winning preference from existing and potential customers, employees, and investors+ Created station design which made the brand stand out amongst local and international competitors+ Led development and implementation of retail station and convenience store designs with Engineering, Supply Chain, and local and international third parties+ Communicated brand across different touchpoints like website, social media, mobile app, profiles, banners, giveaways, uniforms, stationery, templates, signage, vehicles+ Initiated corporate restructuring project in partnership with a leading management consulting firm and worked with Human Resources to deliver new structure, governance framework, job descriptions, policies, employee performance management system, code of conduct, etc. in order to evolve the organization for the next level+ Created and wrote three core values for the organization to build its culture, making it memorable, relevant and impactful for all tiers of employees+ Initiated upgradation of a key reporting tool for field team and developed it into a mobile app+ Planned, developed and launched fuel card payment solution in partnership with a leading third party and provided B2B and B2C web portals + Wrote the first ever manual of station management system covering HR, Finance, Supply Chain, IT, Engineering, Marketing, Sales, Service, HSSE+ Introduced, developed and implemented strategic planning, alignment and review system for setting corporate, business and functional objectives and integrating those with budget and employee performance management system+ Developed new brand identity for ice cream and improved existing identity of flagship brand of restaurant for image and relevance of non-fuel retail offerings

+ Led the business; managed operations, sales and services; and developed overall business setup for growth

+ Initiated, advocated and led transformation across the business of retail fuel stations; laid foundation of corporate setup with the key functions of HR, Finance, IT, Audit & Compliance, Procurement, Marketing and Operations; led functional teams and brought about the formation of change management coalition with old team of the business; achieved growth through development of the new system and paved way for future ventures

+ Managed countrywide network and business of retail fuel stations with a team of station managers in alignment with the newly built team of corporate functions

+ Managed forecasting, analyses, communication, processes, administration, and cross-functional coordination related to sales

+ Introduced, developed and managed sales and distribution of drink mix, ketchup, biscuit, soap and mainly edible oil and fat products across 12 districts with a team of territory sales executives and distribution network staff

+ Managed sales and distribution of biscuits across 10 districts and led team of field officers and distribution network staff

+ Managed sales and distribution of Shell lubricants in 02 districts and led team and distribution operations