- Leading the product vision and requirements for the Next Gen App, a unified app concept integrating HBL Mobile and Konnect to elevate the digital experience for all customer segments.- Enhanced the onboarding process for the HBL Mobile App to ensure a seamless user experience.- Implemented key features and account services to address customer needs and improve satisfaction:a) Accessibility features for blind and partially blind customers.b) Account Balance and Maintenance Certificates.c) 2-year Account Statement Request.d) Paper Suppression and E-statement subscription for Credit Cards.e) Enhanced Funds Transfer and UBPS limits based on analysis of customer feedback and system errors.- Executed the Recategorization Project on the HBL Mobile App to create a simplified and user-friendly UI.- Revamped the user journey of the HBL UAE App to align UX/UI with the domestic HBL Mobile App, ensuring a consistent experience across regions.

- Successfully implemented Robo call on the Meezan app to strength security during registration and various processes, significantly reducing fraud while also improving the overall customer experience.- Led the implementation of key security features like Rooted Device Check and Concurrent Session Module to strengthen app security.- Played a key role in launching Meezan Tap & Pay for seamless POS transactions.- Contributed to the team that transitioned Meezan App to the Oracle platform (OBDX) for improved efficiency.- Introduced CNIC Renewal functionality on Internet Banking for user convenience.- Implemented an automated system for app stores to efficiently handle and respond to daily customer reviews, contributing to the consistent maintenance of Meezan App's impressive 4.9 rating.

- Led Meezan App's exceptional 4.9 rating for 3 years, solidifying its status as the highest rated banking app with 215k reviews from 27k.- Responsible for Release Management and driving customer engagement through social media and dedicated email channels.- Successfully launched the groundbreaking "Meezan Chat Messenger" for improved customer engagement.- Key team member in the "Direct Integration" of Meezan App with all major telecom companies in Pakistan.- Managed app marketing and SMS promotions, contributing to its rapid growth and recognition.

- Maintained merchant relations with 150+ key accounts, that contributed to driving the business’ growth up to 18%.- Executed major marketing campaigns with respect to Ramzan and all year around budget combo meals on the Careem Now app.- Successfully contributed to the maintenance of merchant performance and reliability above 98%.- Achieved expansion in three of the high priority zones of Karachi as part of a crucial month-long sales sprints twice in a year.

- Extensively contributed for the “Dekhte Jao, Khaate Jao” campaign during the world cup- Carried out a creative approach towards cross-functional responsibilities through the creation of extensive marketing campaigns for key accounts and assistance to the regional leadership in sales sprints and operations- Initiated and executed the “Own Delivery Project (OD)” at city level Karachi with its implementation throughout 200+ restaurants- Designed and executed a framework to train a team of six Business Development Associates to implement the OD project on their existing vendors at Karachi level.