• Plan, coordinate and negotiate Credit lines (funded/non-funded), pricing, loan collateral and securities to ensure and obtain fresh / renewal of financing facilities from multiple banks and financial institutions.• Ensuring compliance with Prudential Regulations of State Bank of Pakistan and other terms and conditions as agreed with banks as per the sanction letter and legal agreements.• Develop and analyze information to assess the current and projected financial status of firms and financial modeling of different Investment Appraisals.• Instigating, executing & monitoring of PPTFC (Privately Placed Term Finance Certificate), restructuring, cash flows, business plans, monthly stock position & valuation report, Leasing, L/C & L/G operations, asset Management, effective utilization of resources and make sure the quality of work on targeted time period.• Monitor treasury functions & overall banking correspondence.• Management reporting at group level – developed / implemented various treasury reports / management reports at the head office and branch offices in order to facilitate top level management and streamline the existing work procedures.• Monitoring of financial statements, audit queries, cash applications, foreign exchange exposures and disbursements & analysis of receivable & billing trends to use information in budgeting and treasury management.• Legal affairs of the group on Adhoc basis.

• Coordinate and execute Credit lines (funded/non-funded), pricing, loan collateral and securities to ensure and obtain fresh / renewal of financing facilities from multiple banks and financial institutions. • Executing restructuring of existing short term loan into long term loan, cash flows, business plans monthly stock position & valuation report, Leasing, L/C & L/G operations, asset Management & effective utilization of resources on targeted time period.• Managed the group's money market and revolving credit facilities.• Responsible of specialized foreign trade payments like Technical Service Fee, broadcasting right & License fee and other service payments.• Assisting in preparation of the monthly CFO treasury report.• Produced monthly and adhoc reports on the Group's cash flows and treasury dealing activities and exposures as required including commentary on market conditions and expectations. • Plan, implement and negotiate L/C discounting (Complete Process) to get funds on urgent basis.• Produced quarterly reported on the borrowings of associate companies with the company's group. • Ensure interminable follow ups from banks to identify the CIB reporting and subsequently search ways and means to clear said reporting.• Produced quarterly liquidity return information for rating agencies.

• FIM / FATR creation, reduction, settlement, mark up calculations, DO schedules, Loan repayment schedule, lease rental schedules, RF mark up calculation, banking correspondence, and reconciliations etc. • Financial modeling of different borrowing & Investment proposal for the group.• Assist in preparing yearly, half yearly and quarterly financial statements with accounts manager for finalization of audited accounts on timely basis.• Established more than 500 L/C's of newsprint, Ink & Plates, multi media & I.T equipment, software, printing machines, service L/C for research works etc.• Established more than 100 Bank guarantees for securing broadcasting rights for electronic Media, Collector of Customs, Sindh High Court & others etc.• Perform treasury functions & overall banking correspondence.• Management reporting at group level – developed / implemented various treasury reports / management reports at the head office and branch offices in order to facilitate key management decision and streamline the existing work procedures. • Dealt with queries relating to payments made.• Arranged all spot and forward currency deals for subsidiary companies and head office. • Ensuring compliance with Prudential Regulations of State Bank of Pakistan and other terms and conditions as agreed with banks as per the sanction letter and legal agreements.

• Develop and analyze information to assess the current assets (Stocks & Receivables) of the firm to navigate the collateral position according to total short term borrowing secured against it.• Establishment, amendment, retirement of group L/C's, local L/C's and service L/C's etc. • Coordination and extensive follow ups with bank’s Muccadum on frequent basis in order to ensure the delivery/availability of newsprint reels at all hazards especially in the case of shortage of funds, worst law n order situation of the city, pending bank documents and overdue position. • Reporting of cash balances and debt position.• Prepare various Advertisement Receivable reports, Circulation Receivable Reports and other management reports of all units.• Consolidation of group receivables and Circulation Reports, analysis of receivable & billing trends to use information in budgeting and treasury management.• Manage whole process of corporate fuel cards for employees and fleet from PSO.

• Customer relationship management.• Maintain and develop existing and new customers through planned individual account support. • Monitor and report on activities and provide relevant management information and carry out market research and surveys.• Develop ideas and create offers for major clients by main market sector.

• Financial modeling of different Investment Appraisals • Financial Analysis of Forex Market.