Muhammad Farhan Bashir Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

Saudi Arabia

• Leading the growth planning process, development of business cases, ensure deployment of NPI’s and group KPI’s management & tracking process on monthly basis
• Provide organization with the latest consumer insights, industry trends & macro changes to identify business opportunities & development of business plans
• Lead the development of marketing & activations plans with close coordination of category & trade teams and ensure execution & deployment
• Ensure communication and approvals of business plans with right level of engagement with internal and external stakeholders
• Lead the annual company plan & budgeting to ensure sustainability of the projects pipeline & funding plan for next years
• Provide the CEO with the consolidated business view & strategic communication on regular basis for internal and external stakeholders management

Islāmābād, Pakistan

• Drive commercial agenda by leading consumer insights and planning wing to establish sound business cases, alignment with stakeholders and their delivery against targets
• Responsible for development of business cases, concept plans & operational plans for NPI’s and post launch follow ups and post implementation reviews
• Drive new consumer insights with external suppliers to provide organization with latest industry trends & market dynamics
• Drive synergies between functions & business units to enable the growth agenda & provide direction to the General Manager on strategic interventions
• Ensure compliance and governance of reported volumes and financials to the group & ensure smooth coordination with area and regional offices.

Pakistan

• Led one of the biggest trade marketing team in Pakistan & responsible for delivery of 30% national volume for BAT Pakistan – led the region with 15% annual growth in sales and revenue
• Developing a strong talent pipeline to feed into the national and international talent pipeline by core focus on people development and mentoring

Pakistan

• Established the biggest sales force automation program in a record one year with transition of 3000 + salesman from a pen & paper sales system to an entirely automated sales through handheld devices
• Established the biggest online retail payment program “Easy Paisa” and managed to address the retailers purchasing power challenge in under perished areas and significant reduction in out of stocks – 10% of the.

Pakistan

• Delivered the highest ever volume and value growth to the area with major changeover in the RTM strategy and VBP structural management
• Zero base route mapping to establish the true potential of the retail base and expanding distribution network to the expanding part of the city

Pakistan

• Delivered 11 Brand NPI’s for the year for the South Asia Cluster on the packaging and product development on stretched timelines
• Improved the lead time for the packaging and product solutions by working with the VBP’s and exploring alternate supplier base

Pakistan

• Managed the 5mln GBP procurement portfolio for direct wrapping material ensuring no supply disruption and building the network capacity
• Developed the alternate supplier base for key wrapping materials to build the contingency for the suppliers and reduce the cost of wrapping material
• Managed the first of its kind, Innovation Day, to bring in suppliers from all over the country with new packaging solutions and ideas for the organization

Pakistan

• Delivered the highest OEE and production targets and brought in continuous improvement platforms into play
• Managed a large production team and delivered the KPI’s on production, OEE, EHS and Quality

Disruptive Strategy

Mba (International Exchange Scholar), Business Administration And Management, General

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Engineering - Be, Mechanical Engineering