Saufi Ahmad Email & Phone Number

Kuala Lumpur, MY

Kedah, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Drive a functional team of 20 Area Sales Executive’s across 2 territories (Kuala Lumpur and Negeri Sembilan) in delivering 16% of the national sales volume.
• Oversee the development of the annual strategic sales plan, budget development and management, risk identification and mitigation as well as Distribution, Pricing, Shelving and Merchandising (DPSM) activities.
• Spearhead the gathering and analysis of market intelligence as well as competitor activities and other FMCG.
• Develop effective action plans for new business expansion and lapsed store recovery as well as ASE coverage, and productivity.
• Identify top client and work closely with Key Account, Secondary Supply Chain, Brands and Trade Marketing team in developing channel/customer specific plans.
• Provide coaching and mentoring to the team on step change selling and channel analytics capabilities.Achievements

Malaysia

• Support the brand vision, strategy, positioning, and marketing mix including pack and product specification and communications, in line with Consumer Group strategy.
• Support to develop and implement local marketing mix elements (promotion, price management and distribution) for Global and local Focus Brands. ensuring that solutions are developed and or adapted in adherence to brand.
• Participate in the development of sales forecast for allocated brands.
• Ensure competitive product performance in defined consumer segments, initiate corrective actions; supervise consumer product testing to ensure consistency of product treatment, quality output of studies and robust.
• Identified opportunities and business drivers in rolling out effective trade marketing plans towards achieving brand volume, market share and distribution presence targets while controlling the A&P spend.
• Strengthened relationships with clients, key accounts, and wholesalers to smoothen contract negotiations, compliance, and joint business partnerships.Highlights

Malaysia

• Managed the distributor sales team in executing the marketing plan as well as sales policies coordination while maintaining in-store activities and attaining distribution target.
• Initiated the Trade Business Plan to optimize resource optimization in increasing volume, share and profit target.
• Developed commercial relationship with key customers while maintaining in market standards on planograming, POSM and unit hygiene.Highlights
• Consistently achieved above 102% sales target every Quarter.
• Initiated Business Plans and adopted by region to improve Region Premium Share of Market by 2ppt and Share of Segment VFM by 4ppt in 2020.
• Created Merchandising Unit to rationalize investment towards low volume class outlets.

Kuala Lumpur, Malaysia

• Developed project and marketing plan by supporting Manager in preparing annual project plan.
• Involved in planning for paperwork and approving. Liaising with ministries, government agencies and private companies.
• Dealing with contractor/vendors for event related matter and price/contract negotiation.
• Ensure all communication on the same page between PIC of the venue, logistic, event organizer and crews.
• Handling and lead all the sub event from brainstorming until executing on event day.
• Supporting on booth plotting for exhibition, booth reconciliation, and customer service.

• Managing daily event at the largest trampoline park in Asia including corporate and private event.
• Preparing and liaise with management regarding company collateral, monitoring official social media, and handle Events profile.
• Handling the Sales, Marketing & Corporate Communication Department.
• Handling Jump Street social media such as Facebook, Instagram, and Tweeter.
• Designing all Jump Street event and promotion poster and handled Jump Street online booking system.
• Assist in completing and planning for Marketing Plan and Corporate Communication plan for Jump Street Business Plan.

Kuala Lumpur, Malaysia

• Supporting on planning, executing, organizing, coordinating, and commitment.
• Lead on Sub-event planning | celebrities’ appearance, mascot appearance, cooking demo, cooking competition & product demo.
• Liaised with contractor on all sub-event material | event stage, cooking appliances, stage sound system, and etc