Saufi Ahmad Email & Phone Number

Kuala Lumpur, My

Kedah, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Drive a functional team of 20 Area Sales Executive’s across 2 territories (Kuala Lumpur and Negeri Sembilan) in delivering 16% of the national sales volume.• Oversee the development of the annual strategic sales plan, budget development and management, risk identification and mitigation as well as Distribution, Pricing, Shelving and Merchandising (DPSM) activities.• Spearhead the gathering and analysis of market intelligence as well as competitor activities and other FMCG.• Develop effective action plans for new business expansion and lapsed store recovery as well as ASE coverage, and productivity. • Identify top client and work closely with Key Account, Secondary Supply Chain, Brands and Trade Marketing team in developing channel/customer specific plans.• Provide coaching and mentoring to the team on step change selling and channel analytics capabilities.Achievements• Developed and deployed a communications Dashboard for all field sales personnels to successfully reduce the response time for all issues from 5 days to 1 day.• Initiated various Trade Marketing Activity in targeted distribution channel with the result of BAT important SKU Share of Market increased by 0.4ppt.• Played an immense role in formulating a targeted Trade Marketing Program for high contribution channels to successfully exceed the Q4’22 target with 104% contribution.• Initiated early contract negotiations with BilaBila Mart and Luan Seng 3M to successfully boost the market share from 42% to 53% while limiting out direct competition.

Malaysia

• Support the brand vision, strategy, positioning, and marketing mix including pack and product specification and communications, in line with Consumer Group strategy.• Support to develop and implement local marketing mix elements (promotion, price management and distribution) for Global and local Focus Brands. ensuring that solutions are developed and or adapted in adherence to brand manifestos and guidelines.• Participate in the development of sales forecast for allocated brands.• Ensure competitive product performance in defined consumer segments, initiate corrective actions; supervise consumer product testing to ensure consistency of product treatment, quality output of studies and robust interpretation of findings.• Identified opportunities and business drivers in rolling out effective trade marketing plans towards achieving brand volume, market share and distribution presence targets while controlling the A&P spend.• Strengthened relationships with clients, key accounts, and wholesalers to smoothen contract negotiations, compliance, and joint business partnerships.Highlights• Successfully launched new Full Flavour BWAP SKU with 95% successful distribution and 24% replenishment rate nationwide within campaign period.• Successfully launched new Feels & Stimulation AWAP SKU with 86% successful distribution and 16% replenishment rate nationwide within campaign period.• Successfully drive consumer engagement initiative to drive brand awareness and with 2,500 number of trials within campaign period.• Initiated Internal Stakeholders activation to boost people motivation on driving new launched SKU to bring dominos effect on the product launch campaign.

Malaysia

• Managed the distributor sales team in executing the marketing plan as well as sales policies coordination while maintaining in-store activities and attaining distribution target.• Initiated the Trade Business Plan to optimize resource optimization in increasing volume, share and profit target.• Developed commercial relationship with key customers while maintaining in market standards on planograming, POSM and unit hygiene.Highlights• Consistently achieved above 102% sales target every Quarter.• Initiated Business Plans and adopted by region to improve Region Premium Share of Market by 2ppt and Share of Segment VFM by 4ppt in 2020.• Created Merchandising Unit to rationalize investment towards low volume class outlets.• Executed the Premium Growth Plan for the KL region resulting in +2.1ppt for the state Q3 Share of Segment (Premium) vs SPLY.Achievement & Recognition• Consecutive Outstanding performance rating 2019-2023 (5 years)• Silver ETHOS Award May 2020 | Initiated volume drive Project result +4% vs target• Gold ETHOS Award June 2020 | Rationalize company investment via merchandising.• Bronze Award April 2023 | Initiated Marketing Plan to defence volume on Ramadan.• Gold Award May 2023 | Initiated Marketing Plan to drive brand exclusivity during festive.• Gold Award June 2024 | Initiated Marketing Plan to deliver 1st Half volume performance.

Kuala Lumpur, Malaysia

• Developed project and marketing plan by supporting Manager in preparing annual project plan.• Involved in planning for paperwork and approving. Liaising with ministries, government agencies and private companies.• Dealing with contractor/vendors for event related matter and price/contract negotiation.• Ensure all communication on the same page between PIC of the venue, logistic, event organizer and crews.• Handling and lead all the sub event from brainstorming until executing on event day.• Supporting on booth plotting for exhibition, booth reconciliation, and customer service.• Involved in preparing budget for Operation and Marketing Department.• Authorize expenditure levels, set stage tolerances, and ensure funding for agreed expenditure is available.• Ensure Risks and Issues are being tracked and mitigated/resolved.• Hold a Post-Project Review to ensure benefits are realized.

• Managing daily event at the largest trampoline park in Asia including corporate and private event.• Preparing and liaise with management regarding company collateral, monitoring official social media, and handle Events profile.• Handling the Sales, Marketing & Corporate Communication Department.• Handling Jump Street social media such as Facebook, Instagram, and Tweeter.• Designing all Jump Street event and promotion poster and handled Jump Street online booking system.• Assist in completing and planning for Marketing Plan and Corporate Communication plan for Jump Street Business Plan.• Assist in completing and planning for Jump Street 2017 A&P Budget proposal plan for Jump Street. Updating monthly event revenue report to the C.E.O.

Kuala Lumpur, Malaysia

• Supporting on planning, executing, organizing, coordinating, and commitment. • Lead on Sub-event planning | celebrities’ appearance, mascot appearance, cooking demo, cooking competition & product demo.• Liaised with contractor on all sub-event material | event stage, cooking appliances, stage sound system, and etc