Muhammad Ilham Email and Phone Number

Key roles & responsibilities: Brand management and consultancy for regional and local brands.• Leading the core categories for the Indonesian market with the objective of maximizing impact to accelerate growth• Strategic business analytics alignment to meet both brand and challenging business KPIsAnalysis and research expertise • Integrate knowledge of Kantar tools, philosophies and techniques and applies these appropriately to the design, analysis and interpretation of… Show more Key roles & responsibilities: Brand management and consultancy for regional and local brands.• Leading the core categories for the Indonesian market with the objective of maximizing impact to accelerate growth• Strategic business analytics alignment to meet both brand and challenging business KPIsAnalysis and research expertise • Integrate knowledge of Kantar tools, philosophies and techniques and applies these appropriately to the design, analysis and interpretation of research projects to deliver meaningful insights (specifically in relation to pre-testing, tracking, equity and media measurement).Business development:• Builds strong relationship, identifies and pursues opportunities to grow existing business, revenue and profitability• Respond to and actively seeks new business opportunities• Develops and implements new business strategy to meet business KPIsAccount & People management:• Managing 3 revenue units consist of 22 head counts to deliver business target • Responsible for team and people’s developmentCountry project lead for BrandZ Indonesia: • The largest brand equity platform that covers more than 100k brands in 45 countries• BrandZ Indonesia coverageo https://www.cnnindonesia.com/ekonomi/20190823103316-92-424006/bca-dan-bri-masih-rajai-tangga-teratas-merek-berhargao https://swa.co.id/swa/trends/brandz-rilis-daftar-top-50-most-valuable-indonesian-brands Show less

Key roles & responsibilities: Advanced analytics:• Regional & channel OBPPC analysis & strategy. Understanding the gaps, highlighting opportunities, and provide strategic/tactical recommendations to drive revenue growth• Understanding the financial due diligence, and value chain to gauge / understand system profitability• Provide recommendation of pricing strategies based on Conjoint elasticity insights as well as drive system price alignment process across channels, customers… Show more Key roles & responsibilities: Advanced analytics:• Regional & channel OBPPC analysis & strategy. Understanding the gaps, highlighting opportunities, and provide strategic/tactical recommendations to drive revenue growth• Understanding the financial due diligence, and value chain to gauge / understand system profitability• Provide recommendation of pricing strategies based on Conjoint elasticity insights as well as drive system price alignment process across channels, customers, and regions• Monitor effective scorecards of OBPPC capabilities and implementation impact, bottler health indicators, and business drivers to track progressBusiness analytics • Regular/Periodic reports to track performance & trends, identify gaps/opportunities. ie. Revenue Growth Management, Variance, Backdoor analysis• Ad hoc reports for specific/tactical purposes to come up with recommendation of actions• Track performance with standardized OBPPC metrics & reporting routines to assess effectiveness of on-going strategies relative to desired business results.Strategic support:• Identify revenue growth opportunities for the System and prepare specific recommendations that enable action to capture the value.• Prepare business case development and validation/strategy recommendation of the overall OBPPC architecture• Participates in the assessment and identification of consumer insight, shopper insight, customer profiles, competitive profiles, and channels and/or clusters Show less

Key roles & responsibilities :Strategic Planning: • Support management with regular business tracking, review and course corrections to accelerate region's growth to meet long term financial objectives.• Prepare business review deck every month for discussion with BU business review meeting and internal communication • Conduct deep dive analysis to understand performance better - work with Marketing and Franchise & Commercial Leadership team Directors and Managers to course… Show more Key roles & responsibilities :Strategic Planning: • Support management with regular business tracking, review and course corrections to accelerate region's growth to meet long term financial objectives.• Prepare business review deck every month for discussion with BU business review meeting and internal communication • Conduct deep dive analysis to understand performance better - work with Marketing and Franchise & Commercial Leadership team Directors and Managers to course correct• Competitive tracking: Leads regular updates on key competitors, their sources of revenue, strategic direction / initiatives. Provide recommendations on relevant strategic and tactical implications on KO’s business priorities and plansKnowledge & Insights: • Lead K&I function for the region. Guiding K&I Managers on KO techniques, research design, working with agency partners (being face of the company with agencies), top to top relationship management and negotiating costs on big projects• Provide fact-based consultancy on specific, ad hoc Marketing, Commercial, & Business issues by :o Analysis of available information relating to the issueso Designing and conducting research studies that might be warrantedo Working collaboratively with stakeholders related to the issueo Contributing actively to generating solutions Show less

Key roles & responsibilities : Business measurement: • Monthly Region reports for ASEAN BU: Consolidation of all department reports. (Data source : Retail Audit, B3, Compass data, internal)Strategic Planning: • Prepare Redbook, Industry Estimates, & volume forecasting work. Set up/preparation of MVA. Strategic & execution business planning preparations/support. Provides Macroeconomic updateKnowledge & Insight• Custodian for high profile research studies (CBL, Shopper… Show more Key roles & responsibilities : Business measurement: • Monthly Region reports for ASEAN BU: Consolidation of all department reports. (Data source : Retail Audit, B3, Compass data, internal)Strategic Planning: • Prepare Redbook, Industry Estimates, & volume forecasting work. Set up/preparation of MVA. Strategic & execution business planning preparations/support. Provides Macroeconomic updateKnowledge & Insight• Custodian for high profile research studies (CBL, Shopper studies, Customer Satisfaction, Conjoint/Pricing, etc)• Provides regular competitive intelligence on key competitors in NARTD industryLeadership role• As most senior member of department: Key contact to agencies, to bottler, ASEAN BU, Atlanta). Budget management & research planning. Vendor/agency management. Supervising/Coaching other department members.Area of focus• Sparkling & RTD Juice categories, Channel & Customers. Show less

Key roles & responsibilities:Market tracking & analysis, consumer project management, and insight generation for category supported.Category focus:Instant powdered coffee, Powdered malt drinks, RTD coffee, RTD Milk, and RTD Malt.