- Handled COTY brands (CK, H.BOSS, R.C & DO) in Pakistan- Closely worked with COTY trade marketing to develop marketing strategies to boost brand awareness- Improved brand presence all across the trade through impactful in-store campaigns in collaboration with activation agencies- Leaded nationwide Mall activation programs to improve brand visibility- Developed and executed marketing plan in line with sales and marketing objectives and manage the trade marketing budget- Continually maintained and improved company's reputation and positive image in markets served- Plan and order quarterly orders to principle, manage and monitor monthly sales and maintain advertising & promotion budget- Organized brand activation shoot, corporate video & social media content

- Established a brand in the segment of house-hold cleaning products and successfully launch in Karachi and suburb cities- Build distribution setups in Karachi and interior Sindh- Conducted DDS (Door to Door) activity to create brand awareness

- Planned for marketing budget and sourced brand building opportunities- Brainstorm on innovative growth strategies on new product development- Media buying and execution for USA, Canada, UK and Middle East market- Leaded creative team in content creation, packaging, branding and for marketing material- Managed the production and distribution of Marketing material (POSM)- Planned & organized corporate events, conferences, seminars & exhibitions- Conducted product trail via in-store activation for existing & new products- Planned consumer promotions for local and International markets- Organized brand shoot, commercial, corporate video & social media content

- Responsible for handling marketing of Himalaya Herbals brand in Pakistan- Planned and Managed consumer exhibitions to create brand awareness- Organized in-store activities for new launches and product promotion- Planned and managed marketing material and certify for execution through marketing agency and create ROI with sales team- Managed social media marketing and coordination with digital media agency to execute the campaigns, making engagement activities, communicating brands message, and ensure to educate customers about product attributesHiring staff and conducting brands' training for sales team to ensure accurate brand knowledge, incentivize the best seller and retain them in best way possible

- Assisted activation manager in planning and executing operations- Making final report & presentation for clients and brief them after successful execution- Hired and managed brands ambassadors nation wide, provide brand training and monitor them virtually- Monitor daily activity sales, gifting and communicating all the activity related matters with CEO and client