As the SEO Manager for Manuscript Lab, I focused on improving the website’s organic visibility and driving qualified traffic. Key actions included:- Conducted comprehensive keyword research to target niche-specific terms.-Implemented on-page SEO strategies, optimizing metadata, content, and internal linking.- Developed a content strategy to engage the target audience and improve search rankings.- Enhanced the website's technical SEO, ensuring fast load times, mobile responsiveness, and proper indexing.- Acquired high-quality backlinks to build authority and improve domain ranking.- Monitored SEO performance through analytics tools and made continuous adjustments for growth.

As a freelance SEO manager for Fox Cart, I spent 7 to 8 months optimizing their website's search performance and visibility. My responsibilities included conducting in-depth keyword research, implementing on-page and off-page SEO strategies, and analyzing site traffic to enhance organic growth. I collaborated closely with the team to ensure the brand's online presence aligned with its business goals, driving better rankings and increased web traffic during my tenure.

I worked for an individual to run Facebook ads aimed at generating leads for the real estate sector. My responsibilities included creating targeted ad campaigns, optimizing ad content for engagement, and analyzing performance metrics to ensure the best return on investment. By leveraging audience segmentation and effective ad placements, I successfully increased lead generation and contributed to the overall growth of their real estate business.

As a Senior SEO Manager at Systems Limited, I worked on a one-year contract, leading SEO strategies to optimize the company's digital presence. My role involved overseeing both on-page and off-page SEO, conducting thorough keyword research, and implementing technical SEO best practices. I collaborated with cross-functional teams to ensure consistent performance improvements and successfully enhanced organic search rankings, traffic, and overall website visibility during my time there.

During my time as a digital marketer and SEO specialist for F Jackets, I implemented strategies that enhanced their online presence and boosted sales.WordPress Web Development:I integrated WooCommerce to streamline e-commerce, making it easy for customers to browse, shop, and securely pay. To ensure fast loading speeds, I optimized the site with caching plugins like WP Rocket and image compression. I also made the website mobile-friendly for a seamless user experience across devices. Using Yoast SEO, I optimized metadata, product descriptions, and images, which improved search engine rankings. I revamped navigation with clear categories and prioritized security by integrating SSL certificates and Wordfence to protect customer data.Digital Marketing:I developed a content marketing plan, creating blog posts on fashion trends and jacket care to drive organic traffic. I also launched targeted email campaigns with personalized offers and promotions, increasing repeat purchases. On social media, I ran ads on Facebook and Instagram, reaching relevant audiences and driving traffic to the site. I worked with fashion influencers to increase brand visibility and authentic reviews. Through Google Ads and PPC campaigns, I captured high-intent buyers, and with a retargeting strategy, converted many visitors into customers. Finally, ongoing SEO efforts, including keyword optimization and backlinks, helped improve search rankings for terms like "leather jackets" and "winter coats."These strategies resulted in increased web traffic, higher rankings, and a boost in overall sales for F Jackets.