• Assisting in the overall planning of events in the region, communication to the local authorities to ensure smoother delivery of event within the Middle East region.• Assisted in the change management of branding and communication to kick-off in Arabic language for a wider reach and to include different demographics in the region.• Assisted the Tourism team in initiating discussions with different new markets within the region for acquisition and to expand the reach of the tour.

• Worked directly with the Supreme Committee of Crisis and Disaster Management, creating COVID-19 preventive and precaution protocol guidelines and mitigation process.• Initiated and developed virtual sport events during lockdown engaging & keeping 150,000+ person locally and internationally active and fit; assisting businesses to maintain operations, and achieving strategic KPI’s such as partnering with the private sector and encouraging the citizens and resident of Dubai to practice sports for 150 mins weekly.• Worked on hosting 5 new international events and paving the way for 1 new project, Liaising with international and national bodies to identify more investment opportunities within the Emirate. • Managed and coached more than 10 team members, upgrading their work standards and procedures productivity and efficiency by 11%.• Created sports tourism roadmap for international events, training camps and reworked related permits processes, enhancing the emerging multifaceted business opportunities that sports contribute to the overall economy by 1%.

• Planned and organized numerous multifaceted events worth AED 44M efficiently with 5,000+ attendees including Royal family members and dignitaries, from concept creation to delivery as well as overseeing overall on ground operations.• Headed the completion of four large-scale projects and six development projects, saving 28% of operation costs, boosting team performance by 23% and delivering multiple projects ahead of deadlines such as DXB Sports, Economic Impact study and developing of the Events Ranking System.• Boosted project scale through increase in revenue generation by 17%, through initiating B2B meetings with key investors exploring potential business opportunities.• Associated in planning the organization future Strategy, defining the main objectives, deliverables and associated development and high-impact projects.• Mentored and guided 500+ volunteers through orientation sessions for event management, crowd control and photography, ensuing smoother and more cadenced on-ground operations.• Initiated business reporting and documentation, creating limitless opportunities for knowledge transfer and career development programs.

• Prepared bid files for international events, increasing Dubai leverage in hosting 11 international events from 2012 to 2021 such as: - AFC Futsal Championship 2012- FINA Swimming World Cup 2012-2015- FIBA U17 World Championship 2014- World Air Games 2015- IRONMAN 2016-2022• Increased annual events by 15% after initiating the Events Permit System, assisting and empowering the organizations efforts to control and regulate the sector, which resulted the creation of Dubai Sports Events guide a yearly publication listing the sports calendar for the upcoming 5 years.• Created and managed the sports events ranking system, helping companies in the industry to develop and elevate the standard of events organized in the sector with the latest international practices.• Co-Founded the sport events department, creating and setting up bylaws, policies, standards and procedures.

• Accomplished sub evaluations/comparison of project bids, scope review and procurement as requested by the finance manager.• Developed the Finance Payment System for effective event budgets management and cost reduction.• Initiated finance site visits and evaluation for outsourced services.• Ensured contracts, insurance and performance bonds are current and received before the contractor performs any work.• Assisted in resolving budget cost deficiencies of AED 500,000 by renegotiating outsourced services and utilizing in-house team members.• Worked on the periodic monthly bank reconciliations, payroll and pension.• Assisted the finance manager in planning, scheduling, documenting the overall finance related matters.

• Managed 3 major franchise accounts “Caribou Coffee, Cinnabon and Carvel Ice Cream”, liaising with headquarters in USA and Kuwait.• Worked on generating the monthly bank reconciliations, payroll and sales reports.• Developed procurement process to save time and ensure availability of materials.• Worked on periodic stock counts for retail shops and warehouses.• Identified root causes of errors in raw material costing and eliminated such issues to enhance efficiency and reduce revenues loss.