Muhammad Raza Email & Phone Number

Pakistan

▪ Responsible for innovation and renovation of current brand portfolio including new product launches through engagement with internal and external stakeholders.▪ Ensure profitable growth of the business portfolio while strengthening brand KPIs.▪ Lead brand campaigns and generate customer demand by utilizing marketing spends & strategic planning based on channel, category and consumer insights.▪ Ensure attract, acquire, grow and retain category demand by exploring opportunities including export, cost optimization and collaborations.

Pakistan

▪ Played a key role in execution of new product launches for coffee business. ▪ Led on-ground sampling activations & POSM deployment to drive brand presence and generate consumer trial to enhance usership by engaging at events & market clusters.▪ Actively coordinated with consumer marketing research team to secure brand KPIs.▪ Engaged with creative and digital agencies for production, content generation and execution of brand campaigns and LTOs/consumer promos.

•Developed strategies and integrated commercial plans that delivered channel growth based on consumer & customer requirements along with market trends for all categories.•Led, inspired, developed, challenged and engaged teams nationally to grow commercial presence, brand equity and sales across channels through customer engagement, category planning and trade spend.•Provided and recommended actionable solutions based on channel & category analytics to drive priority customer behaviors within the priority Channel(s) to support business managers to accelerate growth by applying winning actions. •Developed and executed the picture of success for categories in each channel. Supported brand launches through roadshows, its implementation and continuously reviewed the effectiveness of picture of success.•Drove profitability goals by developing and implementing all commercial activities.

• Defined and executed strategies and plans for the International/National Customer(s) in line with business targets for the zone.• Implemented Channel, Category & Customer Joint Business Plans• Prepared and executed the Integrated commercial plan of next 3 years.• Successfully developed and executed Business Operational Master Plan.• Ensured profitability of business for the company by optimizing CCS.• Developed RTM throughout the zone to ensure efficient servicing and ROI.• Responsibly managed receivables from clients as per credit terms.

Lahore, Pakistan

•Developed and executed field sales strategy for Out of Home F&B business.•Carried out business development in the area to drive sales volume and numeric coverage.•Addressed evolving business needs by providing customizable solutions that meet customer requirements.•Managed trade asset park to drive profitable innovative product range. •Effectively managed distribution & salesforce to achieve desired results

Lahore, Pakistan

•Developed and executed field sales strategy for Out of Home F&B business.•Carried out business development in the area to drive sales volume and numeric coverage.•Addressed evolving business needs by providing customizable solutions that meet customer requirements.•Managed trade asset park to drive profitable innovative product range. •Effectively managed distribution & salesforce to achieve desired results

Lahore, Pakistan

•Revamped the payment structure through financial remodeling for Village Milk Collection to enhance volumes.•Optimized lead times in value chain to reduce working capital in business cycle. •Managed production of planned thematic campaign for MILO as per plan.•Optimized Trade Assets placement for Gujranwala Region to drive sales.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Bachelors, Economics

Intermediate

O Levels