Muhammad Raza Email & Phone Number

Pakistan

• Responsible for innovation and renovation of current brand portfolio including new product launches through engagement with internal and external stakeholders.
• Ensure profitable growth of the business portfolio while strengthening brand KPIs.
• Lead brand campaigns and generate customer demand by utilizing marketing spends & strategic planning based on channel, category and consumer insights.
• Ensure attract, acquire, grow and retain category demand by exploring opportunities including export, cost optimization and collaborations.

Pakistan

• Played a key role in execution of new product launches for coffee business.
• Led on-ground sampling activations & POSM deployment to drive brand presence and generate consumer trial to enhance usership by engaging at events & market clusters.
• Actively coordinated with consumer marketing research team to secure brand KPIs.
• Engaged with creative and digital agencies for production, content generation and execution of brand campaigns and LTOs/consumer promos.

• Developed strategies and integrated commercial plans that delivered channel growth based on consumer & customer requirements along with market trends for all categories.
• Led, inspired, developed, challenged and engaged teams nationally to grow commercial presence, brand equity and sales across channels through customer engagement, category planning and trade spend.
• Provided and recommended actionable solutions based on channel & category analytics to drive priority customer behaviors within the priority Channel(s) to support business managers to accelerate growth by applying.
• Developed and executed the picture of success for categories in each channel. Supported brand launches through roadshows, its implementation and continuously reviewed the effectiveness of picture of success.
• Drove profitability goals by developing and implementing all commercial activities.

• Defined and executed strategies and plans for the International/National Customer(s) in line with business targets for the zone.
• Implemented Channel, Category & Customer Joint Business Plans
• Prepared and executed the Integrated commercial plan of next 3 years.
• Successfully developed and executed Business Operational Master Plan.
• Ensured profitability of business for the company by optimizing CCS.
• Developed RTM throughout the zone to ensure efficient servicing and ROI.

Lahore, Pakistan

• Developed and executed field sales strategy for Out of Home F&B business.
• Carried out business development in the area to drive sales volume and numeric coverage.
• Addressed evolving business needs by providing customizable solutions that meet customer requirements.
• Managed trade asset park to drive profitable innovative product range.
• Effectively managed distribution & salesforce to achieve desired results

Lahore, Pakistan

• Developed and executed field sales strategy for Out of Home F&B business.
• Carried out business development in the area to drive sales volume and numeric coverage.
• Addressed evolving business needs by providing customizable solutions that meet customer requirements.
• Managed trade asset park to drive profitable innovative product range.
• Effectively managed distribution & salesforce to achieve desired results

Lahore, Pakistan

• Revamped the payment structure through financial remodeling for Village Milk Collection to enhance volumes.
• Optimized lead times in value chain to reduce working capital in business cycle.
• Managed production of planned thematic campaign for MILO as per plan.
• Optimized Trade Assets placement for Gujranwala Region to drive sales.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Bachelors, Economics

Intermediate

O Levels