• Oversee the development and execution of marketing campaigns and initiatives.• Evaluate the results of marketing/Branding programs and campaigns and provide insights and recommendations for improvement.• Identify the company’s business, products, and services, as well as their target market and desired goals.• Manage projects within budget and timeline, prepare reports and presentations for the client.• Observe industry trends and best practices and keep the client up to date… Show more • Oversee the development and execution of marketing campaigns and initiatives.• Evaluate the results of marketing/Branding programs and campaigns and provide insights and recommendations for improvement.• Identify the company’s business, products, and services, as well as their target market and desired goals.• Manage projects within budget and timeline, prepare reports and presentations for the client.• Observe industry trends and best practices and keep the client up to date on new market trends.• Conduct research on the client’s industry, competitors, and customers.• Identify opportunities and make recommendations for improving the company brand strategy.• Create a brand platform that includes a brand vision, mission, values, and personality. Show less

•Droving the development and implementation of marketing strategies resulted in improved efficiency and accelerated growth and profitability. •Design and implement strategic communication and public relations protocols that inform and engage clients.• Conduct individual and group presentations with multiple industry professionals and stakeholders.• Build and maintain strong customer relationships, maintain consistent communication, and manage customer demands and… Show more •Droving the development and implementation of marketing strategies resulted in improved efficiency and accelerated growth and profitability. •Design and implement strategic communication and public relations protocols that inform and engage clients.• Conduct individual and group presentations with multiple industry professionals and stakeholders.• Build and maintain strong customer relationships, maintain consistent communication, and manage customer demands and expectations.• Lead the implementation of annual marketing plans that result in consistent sales increases. This growth resulted in Mughal Packages becoming relevant in dormant markets for the first time in years. Show less

• Established marketing department from scratch, also developed marketing program and marketing team of 12.• Managed social media strategies across all channels.• Collaborated with the company’s CEO and management team to expand the company’s business plan which resulted in improved marketing sales and advertising.• Recommended specific marketing approaches for focused branding, positioning, and marketing tools to increase awareness.

• Meeting with clients and working with colleagues across multiple departments to boost growth.• Manage Conventional & Digital Marketing platforms to boost brand presence.• Oversee export operations and managing relationships with international clients, vendors, and business partners.• Build Customer Relationship Management with potential clients.• Maintain Customer Retention management with existing clients. • Analyze brand positioning and consumer… Show more • Meeting with clients and working with colleagues across multiple departments to boost growth.• Manage Conventional & Digital Marketing platforms to boost brand presence.• Oversee export operations and managing relationships with international clients, vendors, and business partners.• Build Customer Relationship Management with potential clients.• Maintain Customer Retention management with existing clients. • Analyze brand positioning and consumer insights.• Shape and communicate company’s vision and mission as per the instructions of senior management. • Translate brand elements into plans and go-to-market strategies.• Manage a team of marketing people working on brand initiatives.• Lead creative development to motivate the target audience to “take action”.• Measure and report performance of all marketing campaigns, and assess ROI and KPIs.• Monitor market trends, research consumer markets and competitors’ activities.• Oversee new and ongoing marketing and advertising activities.• Monitor product distribution and consumer reactions.• Devise innovative growth strategies.• Align the company around the brand’s direction, choices and tactics.• Coaches and develops junior members of the team, growing their marketing skill set.• Develops and maintains strategic relationships with external partners and agencies.• Negotiating contracts with new vendors and clients as well as terminating contracts with existing clients or vendors when necessary. Show less

• Collaborated with marketing leaders to automate the creation of reports around the conversion rate, traffic, conversion funnels, and retentions, saving 13 hours of manual reporting. • Identified underperforming areas of the conversion funnel through automated reporting and made recommendations to the overall conversion rate by 71%. • Created customer segments, acquiring them through various marketing channels, resulting in reduced ad budget for under performing channels and improving… Show more • Collaborated with marketing leaders to automate the creation of reports around the conversion rate, traffic, conversion funnels, and retentions, saving 13 hours of manual reporting. • Identified underperforming areas of the conversion funnel through automated reporting and made recommendations to the overall conversion rate by 71%. • Created customer segments, acquiring them through various marketing channels, resulting in reduced ad budget for under performing channels and improving overall ROI by 25%. • Measure and report pall digital marketing campaigns' performance and assess against goals (ROI and KPIs).• Utilize the solid analytical ability to judge end-to-end customer experience across multiple channels and customer touchpoints. Show less

• Managed high-value existing and new business partnerships to deliver objectives and maximize corporate revenue, support, and awareness. • Developed strategy and managed market communications that drove product demand.• Researched competitive solutions and maintained competitive market comparisons and evaluations.• Created positioning and key messages for different business solutions and products in the market.• Followed quality standards and procedures to minimize errors and… Show more • Managed high-value existing and new business partnerships to deliver objectives and maximize corporate revenue, support, and awareness. • Developed strategy and managed market communications that drove product demand.• Researched competitive solutions and maintained competitive market comparisons and evaluations.• Created positioning and key messages for different business solutions and products in the market.• Followed quality standards and procedures to minimize errors and maximize customer satisfaction.• It was developed and executed plans to monitor standard process adherence.• Engaged client executives to assess strategic business needs and challenges and translate business strategy into human capital opportunities with business impact. Show less

• Formulated and executed successful social media strategies to assist the university in finding unique ways to market undergraduate and graduate programs and the brightest potential talent across the globe.• Assisted in finding qualified students from the applicants’ pool by performing detail-oriented research and marketing data-decision decisions using Customer relationship software.• Industry Research to find reliable and accurate information about students in Asia for the… Show more • Formulated and executed successful social media strategies to assist the university in finding unique ways to market undergraduate and graduate programs and the brightest potential talent across the globe.• Assisted in finding qualified students from the applicants’ pool by performing detail-oriented research and marketing data-decision decisions using Customer relationship software.• Industry Research to find reliable and accurate information about students in Asia for the educational statistics, target market info, competitor research, etc., to facilitate strategic decision making for marketing decision making purposes.• Established and retained a customer and business relationships by effectively managing all relationships with stakeholders, including students, admissions committee, marketing team, an academic advisor, assisting in effectively utilizing CRM software.• Delivered and optimized advertising and promotions through exceptional digital marketing skills and strategies, which resulted in increased productivity and performance of the University. Show less

• Assisted in developing product promotional strategy to boost sales and build company reputation. • Successfully boosted sales by 15% through formulating a detailed-oriented promotional strategy to attract and retain potential travelers by promoting products and services based on their interests within six months of joining.• Participated in evolving marketing plan for an upcoming downtown outlet to promote the company in the targeted vicinity.• Facilitated in preparing… Show more • Assisted in developing product promotional strategy to boost sales and build company reputation. • Successfully boosted sales by 15% through formulating a detailed-oriented promotional strategy to attract and retain potential travelers by promoting products and services based on their interests within six months of joining.• Participated in evolving marketing plan for an upcoming downtown outlet to promote the company in the targeted vicinity.• Facilitated in preparing paper-based advertising campaigns such as content writing and ad preparation.• Budgeted monthly sales projections to set the targets for the upcoming months.• Research and craft content, including articles, brochures, and email marketing and social media channels.• Ensure all the content is produced in-house and from outside partners and consistent in style, quality, and tone of voice.• Manage resources and projects from strategic to tactical level while implementing content establishing goals.• Responsible for the duty-free promotion of continuous duty-free brand content for seasonal events. Show less

Worked in Corporate Branch Karachi in various branch banking functions such as Sales deposits, Credit, International trade and Operations to understand the front-end operational working of branch banking functions.

Promotional Strategy: Assist in developing product promotional strategy to boost the sales and build company’s reputation.Marketing Plan: Supported by evolving marketing plan companies upcoming downtown outlet to promote the company in the targeted vicinity.Advertising: Helped in preparing paper-based advertising campaigns.Sales forecasting: Prepared monthly sales projections to set the targets for the upcoming months.Worked in different marketing functions such as… Show more Promotional Strategy: Assist in developing product promotional strategy to boost the sales and build company’s reputation.Marketing Plan: Supported by evolving marketing plan companies upcoming downtown outlet to promote the company in the targeted vicinity.Advertising: Helped in preparing paper-based advertising campaigns.Sales forecasting: Prepared monthly sales projections to set the targets for the upcoming months.Worked in different marketing functions such as Sales, pricing and promotion departments to understand the in-depth working of the duty-free business. Show less