Conducting thorough keyword research to identify high-potential search terms relevant to each brand (No7 and Liz Earle) and ensure there is no cross-over.Optimise website content, including meta titles, descriptions, headers, and images, to align with targeted keywords.Conduct technical audits to identify and fix issues related to site architecture, crawlability, and indexability.Collaborate with content creators to develop high-quality, relevant, and engaging content that aligns with SEO goals. Optimise existing content for improved performance and create new content based on keyword research.Using tools like Google Analytics, Google Search Console, and other SEO software to monitor site performance. Prepare regular reports on key SEO metrics, such as organic traffic, ranking positions, and conversion rates.Identify opportunities and threats based on competitor activities. Conduct competitive analysis to understand the SEO strategies of competitors.Work closely with web developers, designers, marketing teams, and other stakeholders to ensure cohesive SEO efforts.

Developed and implemented comprehensive SEO strategies, resulting in a 25% increase in organic leads for Cure MD.Increased organic traffic by 20% for the company website through keyword optimization and on-page and off-page SEO improvements.Executed tests, collected, and analyzed data and results, and identified trends and insights to achieve maximum ROI in paid search campaigns.Recommended changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.Identified new keywords and implemented SEO best practices within new and existing projects.Consulted with developers to improve website architecture focusing on important search engine ranking factors such as page load speed, broken links, and 301 redirects.Worked with the development team to ensure SEO best practices were properly implemented on newly developed code.Analyzed and optimized on-site and off-site SEO properties, including internal URL structure, title tags, meta tags, heading tags, and keyword density within content.Collaborated with editorial and marketing teams to drive SEO in content creation and programming.Optimized copy and landing pages for search engine marketing.Performed ongoing keyword discovery, expansion, and optimization.Researched and analyzed competitor advertising links and implemented a link-building strategy.

Successfully managed and oversee a dynamic portfolio of 15+ concurrent projects, demonstrating exceptional multitasking and prioritization abilities over the course of more than 2 years.Conducted comprehensive technical SEO audits for client websites, identifying and addressing critical issues, and creating tailored strategies to enhance online visibility.Performed on-page optimization, including keyword research, meta tag optimization, content enhancements, and URL restructuring, resulting in substantial improvements in search engine rankings.Developed and maintained a strong social media and community presence across forums, Facebook groups, Quora, and other platforms.Work closely with development teams to implement SEO recommendations and ensure best practices.Keep abreast of new developments in SEO, such as Rich Snippets implementation and Schema.org markup.Formulate business cases and make trade-offs by leveraging competitor analysis and keyword research, aligning strategy to drive overall business goals.Assign tasks to a junior team of content writers, ensuring alignment with strategy and campaign goals.Conduct research and analysis on clients’ industries to develop sound recommendations for improvement.Collected relevant performance metrics and create compelling and user-friendly reports for clients monthly, with more frequent reporting as needed.Utilize industry-standard analytical tools such as Google Analytics, Search Console, Google Keyword Planner, SEMrush, Screaming Frog, and Aref’s.Multi-Project Management Ability to manage multiple projects (up to 5), set priorities, and delegate authority when needed.Created monthly reports for clients, detailing actions taken, work performed, keyword rankings, conversions, and other key metrics, and ensure timely publication.

Planed, developed and implemented SEO strategyWorked towards organic search optimization and ROI maximizationRegularly performed thorough keywords researchIdentified key SEO KPIsMonitored redirects, click rate, bounce rate, and other KPIsPrepared and presented reports regularlyIdentify our buyer persona to better target identified audiencesIdentify problems and deficiency and implement solutions in a timely mannerSuggest improvements in process and productivity optimizationCollaborated with web developers and marketing teamStay up to date with the latest SEO and digital marketing latest trends and best practices