Muhammad Usman Ali Email and Phone Number

• Development and execution of marketing analytics strategies for all social media campaigns, SEO, SEM, email marketing, and other marketing channels• Lead the implementation of marketing analytics and measurement tools, such as Google Analytics, Clevertap, Firebase, and Branch/Adjust, and be responsible for building and maintaining marketing analytics infrastructure to measure and optimize marketing campaign performance• Managing a team of marketing analysts to support marketing initiatives and ensure data accuracy and integrity• Provide thought leadership on marketing analytics trends, tools, and methodologies to drive continuous improvement of the organization's marketing performance• Partner with the Marketing, Product, and Digital Care teams to ensure data-driven decision-making across the organization• Development and implementation of A/B testing and optimization strategies to continuously improve marketing performance• Provide strategic insights and recommendations based on data analysis to drive business growth• Manage relationships with external vendors and partners to ensure high-quality data and analytics services• Develop and manage marketing analytics budgets and resource planning

Facebook Pixel Audit/Implementation and server-side implementation• Facebook's official partner for tag auditing, implementation of Facebook pixels for web & mobile applicationsServer-side measurement protocol and other platform implementation • Implementation of measurement protocol, Facebook server-side conversion APIs & offline conversion APIs• Implementation using GTM server side or local server using the PHP/NodeJs/ASP.net programming language as per client’s needsGoogle Analytics & Mobile Measurement Platform Implementation• Implementation of universal analytics and Google Analytics 4 for web applications using Google Tag Manager or custom development on client’s web application • Firebase implementation for mobile applications after detailed business analysis• Tracking of every useful activity of users in firebase analytics • Branch/ Adjust implementation for mobile growth and attribution data for marketing platformsGoogle Cloud Platform• Google cloud functions & App Engine for ELT/ETL from different marketing platforms using their APIs and Load all data in a single data warehouse (Bigquery) and visualize the data in data studio

• Requirement gathering from marketing department as per their need of applications and development of Mobile & web application accordingly• Development of insights internally and externally, conducting assessments of market trends & developing business cases that guide development prioritization• Identifying the opportunities using business analytics expertise to increase revenue and performance among partners• Database design, web backend/front-end development, project management and implementation• Mobile application development and project management

• Project Management and Development of Mobile & web Applications.• Solution development with machine learning • Database structure design• Servers Managements• Database Backup management