Manager Digital Data Analysis
Current• Development and execution of marketing analytics strategies for all social media campaigns, SEO, SEM, email marketing, and other marketing channels• Lead the implementation of marketing analytics and measurement tools, such as Google Analytics, Clevertap, Firebase, and Branch/Adjust, and be responsible for building and maintaining marketing analytics infrastructure to measure and optimize marketing campaign performance• Managing a team of marketing analysts to support marketing initiatives and ensure data accuracy and integrity• Provide thought leadership on marketing analytics trends, tools, and methodologies to drive continuous improvement of the organization's marketing performance• Partner with the Marketing, Product, and Digital Care teams to ensure data-driven decision-making across the organization• Development and implementation of A/B testing and optimization strategies to continuously improve marketing performance• Provide strategic insights and recommendations based on data analysis to drive business growth• Manage relationships with external vendors and partners to ensure high-quality data and analytics services• Develop and manage marketing analytics budgets and resource planning
