Grew a talented design team from 2 to 9 product designers, managing their professional development.Led the creation and implementation of the company's first Design System, enhancing design consistency and efficiency.Directed a comprehensive brand refresh, establishing a cohesive and modern visual identity aligned with strategic goals.Played a key role in the design and development of over 30+ B2B and SaaS-based modules, ensuring quality and innovation.Maintained active involvement in the design process, conducting regular reviews to uphold best practices and high standards.Cultivated a culture of continuous learning, encouraging the adoption of the latest design trends and technologies._______________________________________________________________________________________________________________Team Lead & Lead UI/UX Designer:Led the implementation of the product design maturity system and currently directing the development of the 3rd iteration of a B2B marketplace.Successfully designed the first version of the B2B marketplace, featuring key modules like: • Buying Selling Module • Add New Product Module • Multi-Vendors Add to Cart Process • RFQ (Request for Quote) Module • Order Module • Buyer-Seller Chat System • Shortlisted Items • Contacts Management • Timeline Module • Compare Products ModuleDesigned a comprehensive Inventory Management System from scratch, incorporating competitor analysis for a competitive edge.Utilized data analysis from Hotjar and Google Analytics to make informed technical design decisions, improving user experience in both the B2B marketplace and the Inventory Management System.Standardized processes through strategic design interventions, resulting in a more intuitive user experience.Defined the Unique Selling Proposition (USP) for the Inventory Management System, transforming it into a game-changing solution..

• Joined the agency as a solo designer and successfully built and led a dynamic design team, mentoring and developing their skills to become key contributors to the agency's success, fostering a collaborative and creative work environment that drove the agency's design excellence and innovation.• Led the design and production of MCB Islamic Bank's annual financial report and marketing collateral for three consecutive years (2016-2018), ensuring high-quality, informative, and visually compelling reports.• Developed and executed impactful social media campaigns for renowned brands such as : • Bata • Stylo, • Insignia • Haleeb Milk • Lake City • Happilac, Paints significantly enhancing their online presence and engagement with target audiences.• Directed the design of digital products, focusing on creating visually appealing, user-friendly, and goal-aligned designs, contributing to the achievement of business objectives through effective design solutions.• Created website prototypes and conducted user testing to gather feedback and implement necessary modifications, leading to improved website usability and user satisfaction.

• Contributed to the redesign of digital products with a focus on user-centricity and alignment with business goals.• Implemented user experience optimization strategies, improving usability, accessibility, and interaction design.• Collaborated with cross-functional teams to define product requirements and create effective design solutions.• Developed high-fidelity prototypes and conducted user testing for continuous design improvement.• Responsible to designed and delivered several job portals for Mihnati.• Designed and delivered Mobile Apps for Mihnati's job portals for several clients.

• Led social media campaign design at Shopistan for top fashion brands including: • Levi's Pakistan • Dockers • Bareeze • Shahnameh • Chinyere • Kayseria, • Mini Minors • Super squad • House of ItehadAligning their online presence with their collections.• Applied creative and strategic skills to various projects, ensuring content resonated with the target audience and blended creativity with fashion.

• Developed user-friendly websites, optimizing user experience and brand consistency.• Led web and print projects, providing creative direction from concept to completion.• Collaborated with clients and teams to meet project requirements and objectives.• Mentored junior designers, enhancing their skills and creativity.• Stayed updated on industry trends, continually improving design solutions.

• Designed websites and print media, ensuring visual appeal and brand consistency.• Led design projects from concept to completion, providing creative direction.• Communicated with clients to understand requirements and incorporated feedback.• Utilized advanced graphic design software and stayed updated on industry trends.

• Designed visually appealing print and digital media, including websites, marketing materials (such as flyers, brochures, billboards, signage, wall arts, and artwork for T-shirts), and various branding assets.• Ensured user-friendly web design with a focus on cross-browser compatibility and optimal user experience.• Collaborated with internal teams to understand project requirements and meet deadlines.• Managed multiple design projects from concept to completion, refining designs based on feedback

• Collaborated with senior designers on projects like logos and brochures using various design tools. • Refined designs based on feedback, ensuring client satisfaction and project adherence.• Kept up with design trends, enhancing creativity and design quality.• Demonstrated adaptability and proactively sought professional growth opportunities.• Took contribution to train students for various graphic designing tools.