Responsible for curating a content development and marketing strategy to maximize engagement

• Achieved 23% higher engagement than projected for the launch of AIRODOME (a personal atmospheric device) on Indiegogo, by executing targeted email marketing, promotional social media campaigns and SEO marketing. • Attained 40% higher registrations than targets by leading a 5-member team to conduct dedicated outreach drives for the first edition of the “Entrepreneurship Challenge”, a virtual entrepreneurial competition for young adults. • Reached 3000+ potential subscribers and collaborated with 15+ schools and academic leaders, utilizing targeted email marketing through Mailchimp for the website portal launch.

• Improved market share by a projected 1.4% in the Polyester department by analyzing untapped regions across Pakistan, deriving key insights through an extensive competitor analysis, helping the sales team expand to newer markets.• Boosted sales prospects by 31% for Terylene (black polyester) by performing an in-depth analysis to identify advertising pain points, pitching a strategy plan to improve product awareness and industry penetration.• Made sales projections for recyclable polyester till 2026 by using data for past years to dissect growth rate by province.

• Increased overall affiliation base of the society by establishing connections with organizations such as Red Bull to provide lucrative networking and business opportunities to the members of the General Body.• Established a proposed shift in the global entrepreneurship ecosystem by affiliating with Social Enterprise World Forum (SEWF) and forming a long-term partnership to discuss the policy framework of social entrepreneurship in Pakistan• Attained a 70% increase in society’s workshop attendance by using extensive marketing strategies and increased overall society profits by 37% by opening registrations to external participants and charging an entrance fee.

Responsible for reaching out to all social and corporate entities for affiliation with the society, both nationally and internationally.