Fresh graduate with 3+ years of experience in social media marketing and marketplace specialist. Passionate about supporting brand development through measurable digital marketing strategies, content optimization, and effective ad campaign management. Main focus is to increase conversion and engagement on social media and e-commerce platforms.
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Business OwnerVolsky Oct 2020 - Mar 2024Kota Malang, Jawa Timur, IndonesiaAs a Business owner, my responsibilities will include:• Monitor and manage Instagram accounts to ensure brand consistency, messaging, and maintain a strong online presence. • Analyze e-commerce performance metrics including Shopee and Tokopedia (e.g., conversion rate, bounce rate, traffic, and sales) to identify trends and improvement opportunities.• Build relationships with influencers for product promotion campaigns, increase brand credibility and expand markets.• Plan and create content for various social media platforms tailored to target audiences and marketing objectives.• Managing the entire design process from initial sketches to final production, ensuring high quality standards and timely delivery.• Developed effective marketing strategies, including advertising campaigns, sales promotions, and online presence, to increase brand awareness and sales.• Successfully executed a 360 marketing plan for the product launch, which included KOL Activation, Digital Advertising, E-Commerce Activation, and Social Media Campaign.• Effectively manage business finances, including budget planning, expense control, and financial reporting, to ensure financial stability and growth.
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Social Media Marketing SpecialistBumiaji Amazing Jeep Adventure Mar 2023 - Aug 2023Batu, Jawa Timur, Indonesia• Design and execute social media marketing strategies that focus on increasing brand awareness, engagement, and sales conversions.• Manage the company's social media accounts on the Instagram platform with a focus on creating relevant and engaging content.• Create and manage visual and text content (posts, videos, stories, ads, etc.) for social media campaigns focused on increasing interaction with audiences.• Design and execute paid advertising campaigns (Facebook Ads & Instagram Ads) to increase product reach and sales.• Identify and work with influencers or Key Opinion Leaders (KOL) to increase brand visibility and reach a wider audience.
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Public Relations Communications SpecialistLaboratorium Ilmu Komunikasi Umm Mar 2022 - Aug 2022Malang, Jawa Timur, Indonesia• Conducting comprehensive data research for the creation of BUMDes Kerto Raharjo's internal magazine.• Increased public awareness on BUMDes Kerto Raharjo by 60% by using In House Magazine for 3 months.• Responsible for the content and information in the In-House Magazine that is relevant and appropriate to the target audience of the magazine. -
Social Media Marketing SpecialistPojok Pantai Coffe Dec 2021 - Mar 2022Kota Malang, Jawa Timur, Indonesia• Manage the coffee shop's social media accounts on key platforms such as Instagram with a focus on community building and customer interaction.• Create content in line with the latest social media trends (such as challenges, memes, and video tutorials) to increase brand visibility among young customers.• Increase customer interaction by building engaging interactive content, including polls and Q&As on Instagram Stories.
Muhammad Rifqi Education Details
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3.60 (Cumlaude)
Frequently Asked Questions about Muhammad Rifqi
What is Muhammad Rifqi's role at the current company?
Muhammad Rifqi's current role is Public Relations, Digital Marketing & Social Media Marketing | Fresh Graduate of Communication Science Concentration Public Relations.
What schools did Muhammad Rifqi attend?
Muhammad Rifqi attended University Of Muhammadiyah Malang.
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People Acquisition & Business Partner At Flip | We Are Hiring! (Career.Flip.Id/Jobs) | Hiring For Non-Tech & Tech PositionsJakarta Metropolitan Area
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