•Managing a portfolio of 15+ Digital and IVR products related to Agriculture, Health and Content •Own Product Development Lifecycle starting from Deep Market Research, User Stories, PRDs, UX/UI, Usability testing, A/B design testing, Product Q&A and Product Launch•Business Development to bring Ad revenue for Agri and Health Platforms by position them as PaaS•Collaborate cross-functionally with a diverse set of stakeholders including customers and customer-facing teams•Work closely with a team of experienced UI/UX designers, Software Developers and ensure successful delivery of every Sprint •Lead Usability Testing Exercise Quarterly to understand user pain points and introduce improved features in future builts•Ensure Fulfillment of Revenue Targets by timely implementing revenue increasing initiatives

• Pursuing partnerships across business verticals in the Mobile Agriculture. Health and Gaming ecosystem• Launching new products to bring more value to the Agri and Health portfolio• Identifying opportunities to collaborate across industries to monetize existing assets• Creating partner pitches to showcase potential value• Engaging potential partners and sign-up businesses for co-branding and IVR advertising• Conducting field research and generate insights from the on-ground meetings• Building relationships with potential and relevant stakeholders

• Own end to end product lifecycle from ideation to launch and post-launch stages• Own Products KPI’s. Lay out and execute plan to achieve those KPI’s by working closely with Internal relevant teams• Transform ideas into full-fledged business requirements by creating a detailed Product Requirements Document, elaborating each aspect of the product including user stories, wireframes, process flows, business rules, reporting & analytics and user journeys UI/UX• Ensure quality of launches through in-depth testing and quality assurance activities• Implement global best practices of UI/UX to improve customer experience• Launch new wallet products and develop 3rd party digital partnerships

• Assist in developing fundraising strategy for WWF-Pakistan• Meet the annual fundraising TARGETS for the region within financial and budgetary constraints• Maintain donor liaison and keep a vigil for any potential partners in the corporate sector in light of their CSR (Corporate Social Responsibility) agenda• Seek donors for the ongoing fundraising campaigns and develop new initiatives• Work closely with other departments to develop project proposals and seek funding from corporate donors• Work towards creating a favorable image of WWF-Pakistan within the corporate sector by promoting its efforts and position on various conservation issues. Enhance brand awareness through various marketing initiatives

• Identify new business opportunities, analyze and purpose new business segments for growth• Improving the overall customer relationship, delivering reliable administrative support andcustomer service• Finding out what information, products or services the customer requires to meet his/her needs,providing clear, accurate and relevant information• Assist in meeting the Revenue Targets• Contributing to the development of new products and services• Maintaining a strong working knowledge of client portfolios / products with the company• Resolving customers’ queries within agreed authority• Producing file notes after any client meetings, summarizing any additional actions required,including follow-up calls• Sales activity planning, including reviewing existing customer data to identify sales opportunities

Responsible for VAS Marketing and Operations of some services of: UFONE (ETISALAT):  Manage and develop business cases for new VAS products and services  Responsible for digital and conventional promotions along with analyzing and keeping track of promotion results via SMS, IVR, USSD, Push SMS, Express Key and other channels  Maintaining ongoing relationship with operators, for the management and operations of Value Added Services (VAS)  Coordinate with internal teams for development, implementation and deployment of existing and new products  Responsible for managing the complete process of 3rd Party Vendor’s Payment Settlement CMPAK (Zong)Responsible for New Launches, Revenue Management, Revenue Maximization, Internal and External Stake Holder Management.JAZZ (Largest telecom Operator of Pakistan)  Responsible for Complete Product Development ( Life Cycle Management)  Responsible to Customer Relationship Management and fulfilling their VAS Product related requirement  Coordination with Vendor’s Development and Marketing Team  Ensuring smooth operations by coordinating with internal Technical team  Completely responsible for Vendor’s Payment settlement process  Complete Responsibility of bringing digital partner and new content onboard

- Develop Marketing campaigns- Content Management- Responsible for preparing the daily promotion plan for different channels - To perform weekly/monthly operational analysis - Responsible for preparing the daily/weekly reports- To propose new ideas and prepare concept papers based on revenue increasing model- To coordinate with internal technical team to maintain smooth operations- Market research- Evaluating marketing campaigns

NIMUN is an educational simulation in which students can learn aboutdiplomacy, international relations, and the United Nations. MUN involvesand teaches researching, public speaking, debating, and writing skills, inaddition to critical thinking, teamwork, and leadership abilities.I was part of the NIMUN'16 organizing team.•Learned Inventory Management• As i knew all the markets of Rawalpindi and Islamabad, i was able toprovide inventory to NIMUN at the lowest possible rates whichhelped in reducing its inventory cost by approximately 30%•Learned Time Management, Team Leadership, Negotiation Skillsand Street Smartness

Responsible for HR related workResearch work on psychometric testingWriting Job Market ProposalsPrepared Social Media Calendar for Minerva’s YPTP program (Young Professionals training program) which helped in increasing the number of applicants for the next batch by 50%Prepared Budget Drafts for MGQ memorial trust and MS office workshops

Executed daily banking activity, including deposits, reconciliation and accounts maintenance.Reconciled counter broker party's accounts.Attended individual clients in trade related issues.Attended trade related telephonic inquiries of individual clientsResponds to inter office and public nature problems.