• Provide actionable insights fostering the core RGM levers (Pricing, customer investment, assortment & promos)• Liaising with technical & support teams for timely implementation of RGM tools.• Provide predictive and descriptive insights to the regional leadership teams to aid the global objective ofsustainable growth.• Recommend & deploy appropriate strategies that will support the brand ‘s ambitious market share targetobjective.

• Tracking evolving customer needs through subscription & usage behavior analyses• Identifying gaps in Product Portfolio through Portfolio & Competition analyses• Initiating Portfolio Additions & Modifications to maintain market relevance & competitiveness• Liaising with technical & support teams for timely approvals & implementation of product changes

Achieve a holistic insight by combining learnings from analysis.• Present findings and recommendations clearly and concisely to peer teams and senior management.• Routine and ad hoc insight projects to provide actionable market and customer insight which improves understanding of the business.• Produce daily and monthly reports using market intelligence to bring the key actionable insights to life. • Responsible for translating the Business requirements of data of domain owners in presentable form such that it aids in business processes. • Manage data flow and business requirements to create High Level Design document to substitute actionable points.• Provide weekly, monthly and quarterly insight reports to drive the business forward.• Working closely with cross-functional teams to deploy appropriate channel strategies that will support the brand against the ambitious market share target objective.• Developing strategies to track effective presence of brand in the market• Providing business insights to Executive Management Team (EMT)• Developed Company-wide recharge forecasting and ROI model.• Maintaining Dashboards to track effective presence of brand in the market.

Business Intelligence, Reporting & Insights

o Develop and execute trade marketing plans.o Monitoring market wise retail presence, identifying gaps and planning for improvement withsales teamo Leading development of the Trade Marketing and Capex Strategy to achieve defined businessobjectives.o Owning responsibility for the development, execution, and performance of programs designedto increase trade visibility.o Lead the development & execution of Trade Plans across targeted channels.o Database Management of Nationwide trade marketing activities.o Executing the end to end processes(Procurement & Contracts) involved in trade marketing activities

Leading the planning team and leading the portfolio of the brand with the agency partners & coordination with Brands team to efficiently execute the desired plans.• Analysis of consumer research data for continuous monitoring & adjustment to have optimal communication plans, addressing to brand’s pain points• Leading & delivering annual brand plans for FY1718 for the Regions.• Monitoring market wise retail presence, identifying gaps and planning for improvement with sales team.• Executed nationwide visibility tracker project to aid Trade Marketing projects.• Executed country wide BTL activities (4G express and float activities) after brand revamp.• Developing trade promos to assist the channel.• Target setting and vetting considering the market dynamics and key indicators of each KPI.• Managing presence of the brand in the market.

• Launched Hemayah Takaful's marketing and contextual campaign.• Managing client requests to assess policies and find solutions to implement defined strategies.

Monitored & examined the operations by checking entry by entry transactions of the freight pool, IT, HR & supply chain dept through SAP. Made a report to examine the performance of the marketingbudget allocation; a study conducted by AC NIELSEN to assess the campaign effectiveness of their advertisements in 2011.