Mujtaba Khan Email & Phone Number

Canada

● Developed and managed digital pay-per-click advertising programs usingGoogle Adwords, Facebook, and third party content distribution networks.● Performed monthly adjustments on client accounts/campaigns in GooglePerformed competitive analysis, identifying gaps in content and suggested improvement for site and web design.● Tracked, reported and analyzed website analytics to drive strategy and improve user experience.● Created content strategies for digital media.● Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.● Assessed paid media analytics against KPIs using Google Analytics, internalreporting and agency reporting and presented findings to key stakeholders.● Monitored budget and adjusted advertising activities to improve ROI.

Remote

● Researched and developed new campaigns across multiple channels.● Oversaw account activity on search platforms using Google AdWords.● Determined and supported keyword selection, audience targeting,audience retargeting and remarketing.● Worked with external advertising agencies by coordinating andcompleting multiple projects.● Performed SEO on client sites and gave them recommendations to helpthem rank their sites better.

● Maintained current understanding of market conditions, compliance standards and best practices.● Devised and implemented strategies to optimize digital marketing campaigns.● Performed SEO and CRO on Client sites for better results with regards to generating more leads and traffic attributing to organic growth.● Worked on Canva and other editing software's for creatives in the ads.