Mukesh Singhal Email & Phone Number

India

Having worked for more than 16 years in the Middle East markets, with diverse product categories in the FMCG industry, sourced from diverse Global Suppliers, for diverse Distribution companies, supplying to diverse channels, I could add significant value to any organization that wants to enter these markets. Having a practical and realistic plan will ensure that investments and efforts are made in the right direction.

Mumbai Area, India

InTrend Marketing's vision was to be the provider of International Brands, in Exotic Delicacies, to discerning shoppers in India. Tamrah Chocolate Coated Dates with Almond, from Best Food Company, UAE, was the first brand to be launched by us.

Doha, Qatar

 Team Size: 20 members (4 Sales Managers, 4 Category Managers, 2 Key Account Managers, 10 Sales Executives). Increase in sales turnover: 120% from 2015-2018 Increase in gross margin: 1% from 2015-2018 Growth in existing brands (Ulker, Del Monte, Al Rifai, Delicio, Guylian, Canderel): 54% Business generation from new brands (Lesieur, Godiva, Chtoura, Kwality, Pokka, Lotte): 37% Grew the business by 5% in 2018 in spite of losing 35% business of 2017 from brands like Al… Show more  Team Size: 20 members (4 Sales Managers, 4 Category Managers, 2 Key Account Managers, 10 Sales Executives). Increase in sales turnover: 120% from 2015-2018 Increase in gross margin: 1% from 2015-2018 Growth in existing brands (Ulker, Del Monte, Al Rifai, Delicio, Guylian, Canderel): 54% Business generation from new brands (Lesieur, Godiva, Chtoura, Kwality, Pokka, Lotte): 37% Grew the business by 5% in 2018 in spite of losing 35% business of 2017 from brands like Al Shifa, Sunbulah, Eurocake, due to impact of the blockade Ensured stock level in the range of 2.5 month – 3 month  Attended trade fairs like Gulf Food, ISM, Anuga to tap new business opportunities and meet existing partners. Show less

Bahrain

 Sales turnover growth (Holsten, Moussy, Best Nuts, Mr.Krisps, Chiko, Hintz): 8% Focused on systematic order planning and reduced inventory levels. Improved profitability by rationalizing slow-moving/ Low volume SKUs. Restructured the sales team to cut costs and make it more accountable for results

Nigeria

Bahrain

 Team Size: 4 Division Managers. Meticulously grew business of Reckitt Benckiser by 20% in 2009 & 2010. Brands handled: Nestle, Reckitt Benckiser, General Mills, Danone, Fromageries BEL, Lesieur, California Garden, Igloo, Unilever India, Conagra, Buitoni, Al Islami, Kohinoor etc.

Mumbai, India

Responsible for managing the products in Fabric care division under the Ranipal umbrella brand.

 Brands handled: Promise, Babool & Meswak (Oral Care) Credentials of:o Launching Promise Gel (2000).o Accomplishing 5% Urban India market share for Meswak (2001).o Growing the Babool All India market share from 4.5% to 6% (1995 to 2001). Meticulously managed Mumbai Upcountry territory as Area Sales Manager from 1997-1999.

Managed the Prudent range of toothpaste, toothbrushes & Mouthwash.

Manage the Direct Marketing business for clients including Lakme, Glaxo, Hoechst

Master Of Management Studies, Marketing

Activities and Societies: Quiz, Football

Bachelor Of Pharmacy, Pharmacy

Activities and Societies: Debate, Badminton, Cricket