Understanding the Marketing requirement, Business of clients, Target profiles, Market segments & running online initiatives.•Manage day-to-day tactical execution of paid search, display advertising, Shopping Ads, Video Ads and Mobile Ads campaigns to attract users to the websites Apps and to drive sales growth; including using bidding software, optimizing keywords, managing bids, and writing targeted ad text.•Analyze key performance indicators of the marketing campaigns and adjust the campaigns to improve results.•Assisting clients with defining their SEM strategies.•Experience in managing large scale performance based PPC campaigns on enterprise level PPC management platforms.•Experience in gathering insights from multiple data sources and making informed decisions to improve performance of search campaigns.•Making daily adjustments to PPC campaigns based on budget constraints, lead generation goals, cost-per-action targets and other parameters that clients specify.•Provide regular reporting and recommendations to clients based on PPC program results.•Monitor client conversion rates and optimize results through A/B testing and other KPI’s.•Knack of implementing new technologies, automation capabilities that enhance SEM efforts.•Coordinating and managing marketing campaigns on Google Adwords and MSN Marketing campaigns.•Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns•Track and update traffic patterns through PPC or cost per click, as well as Adwords Management•Determine ROI on search marketing efforts.•Develop and manage all phases of a PPC campaign including, display / Banner Ads, Remarketing, Bing, Yahoo, YouTube and Facebook paid advertising•Ability to analyze client sites and develop strategic & creative PPC solutions to improve/manage client’s campaigns.•Experience handling budgets of $50K- $300k per month in Google AdWords & Bing.

SEM Expertise• Search Engine Marketing (SEM), Google AdWords, Bing Ads & Facebook Ads• Strong knowledge of web analytics.• Customize Reporting Dashboard: Quantify, Word Watch.• Basic Knowledge of Google DoubleClick Ad Exchange (AdX) • Dynamic Search Ads, Product Listing Ads, Display & Search Remarketing, Video Ads, App installation Ads• Google Analytics, Event Tracking, Goal & Funnel setup. • Google Tag Manager, URL Tagging, SEMRush Competitor Analysis Tool• Apple Search Ads Campaign for Apple Apps install • AdRoll Campaign for Remarketing

• Team Handling• Basic Knowledge of DoubleClick for Publishers & Advertisers (DFP & DFA)• Good command in Google Analytics• Creating online Campaigns for Search network & display network in Google & Bing.• A/B Testing• Run Tech Support & Web Development Campaigns • Website analysis and creating ads accordingly.• Google & Bing PPC campaign management, optimization & expansion.• Landing page analysis & optimization.• Proposed Web changes to improve site experience• Developed performance dashboards for management review• Competitor Analysis: Analysis of competitor’s website and promotion strategy• Apps Store Optimization (ASO)

• Creating online Campaigns for Search network & display network in Google.• Website analysis and creating ads accordingly.• Google PPC campaign management, optimization & expansion.• Landing page analysis & optimization.• Performed Web data analysis based on business priorities.• Assisted in deploying cookie tracking activities.• Maintained data querying and reporting tools.• Monitored site performance to obtain trends.• Proposed Web changes to improve site experience• Developed performance dashboards for management review• Competitor Analysis: Analysis of competitor’s website and promotion strategy• Sales force (Special Task, Build Out, Sales force Recurring)• Webmaster• SEO• SMO

• Backlink Analysis• Analyzing & Research on Search Engine Strategies• Keyword Analysis: Using Google AdWords Keyword Tool, Google Insight Search, • Competitor Analysis: Analysis of competitor’s website and promotion strategy B2B Submission• Primary Directory Listing• Google Analytics• Webmaster• SEO

ON - Page Activities:• Creation & Analysis of Meta Tags• Header Tags (H1,2,…6) Analysis• Hcard• Anchor Text Analysis• Title Tags Analysis• Alt Tags Analysis• Contents Optimization (Interaction with Content Writer)• Competitor Website Analysis• Robots.txt Creation• Google Webmaster Tool Configuration• Schema• Data Highlighter• Back Link AnalysisOff - Page Activities:• Search Engine Submission• Book marking Submission• Link Wheel• Directory Submission• Article Submission• Classified Submission• Business Listing• Create Blogs & Web Pages• Blog Posting • Blog Commenting• Video optimization • Forum Posting• Slide ShareSocial Media Optimization• Facebook• Twitters• Google+• Image Posting• Pinterest• Flicker