Ayan Mukherjee Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru Area, India

Doubled the engagement revenue from an AI based media giant within 12 months - Managed and lead a team of 10 analysts for a tech giant to define & segment target audience for their advertisers resulting in successful execution of digital campaigns (>$12M) - Created weather based personalized advertisement triggers for application users to generate higher engagement for advertising campaignsPiloted an engagement with an airline major for predicting flyer grievance and proactive mitigation with their complaint management team - Designed an E2E decision & action enablement process to predict flyers who are likely to raise a complaint and reach out proactively to mitigate cost for addressing the grievances (Annualized savings ~$4M)Retained an ongoing financial services engagement through an RFP process - Managed a team of 6 decision scientists to measure & report campaign performance - Designed and built a semi-automated insight generation platform to enable the business have holistic overview of their digital marketing spend

Bangalore

Lead & retain the entire offshore engagement for a leading P&C insurance provider - Design, test, monitor and analyze the digital marketing campaigns run for all product lines and track audience targeting and acquisition cost (~$150M marketing budget) - Formulated the framework of testing and measuring the success of new campaigns and execute it through fast fail philosophy to reallocate ~$1.5M from non performing campaigns - Optimized the audience targeting process to enable reach to ~1M additional households leveraging the same marketing budgetDeveloped a spend analysis tracker for a corporate travel management company - Created a single source platform to track and predict travel & stay expenses for one of the priority accounts (~$100M in travel spend in a calendar year) - Developed and implemented a framework to track compliance to internal travel expense policy and flag non-compliant expenses

Bengaluru Area, India

Responsible for building a single source of truth for spend data & negotiated contracts for a corporate travel management partner - Developed a central contract application logic to apply multiple discount negotiations in effect based on application hierarchy to remove discount ambiguity. Saved $600K/ year by automating the process and reducing man hours by 80% - Created a central web solution for data processing and standardizing KPIs used for reporting by 100+ travel consultants Responsible for reporting and maintaining the SLA compliance for after sales service for a tech giant - Created a reporting structure by identifying the right KPIs for the business to fulfill their SLA obligations - Automated the entire report generation process and formulated the process for sharing the report directly with 100+ action owners to enable streamline logistics for after sales spare parts to customers

Gujarat, India

- Worked with the engine maintenance team to disassemble and reconstruct the entire engine and transmission system for a bucket dredger - Re-designed the entire transmission system to accommodate the transformation of a hopper barge into a bucket dredger - Learnt re-boring an inline 8 cylinder engine - Learnt general maintenance and periodic maintenance procedures and protocols for a heavy fuel engine - Worked with the workshop team to create new oil rings and other spare parts of the engine

Gujarat

- Worked as an Engineering Intern to learn the process of routine maintenance of dredging and other ships using a floating dry dock - Learnt the art of attaining deadlines and forming round the clock working teams - Learnt how to cut, chip, weld sheet metal plates of keel and hull of a ship - Learnt the various techniques related to sand blasting of metal sheets before application of primer and paint - Created engineering drawings for various parts of the ship including the hull, inner compartments and flood barrier cells

B.Tech, Automobile Engineering

Activities and Societies: - Member of NSS - Member of debate club - Member of Aakash House - Committee Member for multiple college fest.

Hsc, Science

High School

Secondary, High School

SSC