Mukul Khanna Email & Phone Number

Gurugram, Haryana, India

HeaLink is a health-tech start up building an interoperable health ecosystem in India - working closely with the Ayushmann Bharat Digital Mission. It is backed by BioNest BioIncubator (Regional Centre for Biotechnology) & NASSCOM 10K Startups programme.

Bengaluru, Karnataka, India

Arzooo is India's fastest growing B2B Retail Tech platform for Electronics.

India

Tata Business Hub ( nexarc.in - ( A start up by Tata – a digital B2b platform providing products, solutions & services for the MSME space)- Setting up the sales team nationally – across Direct Sales, Inside Sales and Alternate Channel - leading to scaling up of platform registrations by 50x over 6 months.

Mumbai, Maharashtra, India

• Post Paid – online Sales via leads generated from organic ( SEO) as well as Paid Digital Marketing – Fulfillment done by 3P as well by Franchisee FoS. -Digital Content - Vi Movies & TV - responsible for launching.
• Negotiated and launched 10+ partnerships with Zee5, Sony, Eros, Lionsgate, Shemaroo et al
• Engagement driven by recommendation engine& use of segmented notifications by CleverTap
• GTM - using both telco and non telco (paid) for app discovery – UAC, FB, Affiliates, AppNext et al, Used AI / ML models to drive adoption
• Launched a PWA version and scaled it using SEO
• Launched language & state based localization for both the apps.

Jaipur, India

• As Business Head ( role equivalent to Chief Operating Officer) for Rajasthan was responsible for driving Revenue (Rs 1500 cr), Revenue Market Share and EBITDA. Over the 4 year period, in spite of challenges of limited.
• EBITDA:In spite of immense cost pressures of new roll out,was able to achieve Mile-stone: ‘+’ ive EBIT(Excl3G) in March’16; EBITDA Positive all the Quarters in FY17;
• Subscriber addition:o 2nd highest VLR subscriber addition in FY15 & FY16 with 7.6L & 9.8L. In FY17 added 2.3L Subs after Airtel & JIO o Highest Re-verification in Rajasthan with 80% safe baseLed a team of over 600.
• Network: Launch of 4G with 3122 4G Sites; Volte Launch & roll out of 4438 Km fibre since FY15 – this involved intensive site & route selection.
• Sales: o Creation of alternate channels ~2500 sellers.o Best in SPS parameters & distributor stock balance nationally.o National Contest winner in MNP port inso Rank 1 in R-SAT score
• Marketing & SDo No 1 in customer engaged base performance (~80%)o Lowest churn amongst emerging circles and No.8 nationally. Reduced net churn from high of 9.41% in July-17 to 6.2% in June-18o 30+ major initiatives.

Pune, Maharashtra, India

• Responsible for Sales and Revenue for Region 1 of Ideas Largest and flagship circle Maharashtra & Goa. ( contributed to ~20% of companys national revenue)Was part of the team which turned around the circle from losing.
• Overachieved subscriber net add targets - 1.7 x times in 1 year - driven by Taluka wise working and by leveraging 3 G roll out - delivered 2x site utilization, but still maintained the spend per subscriber as per budget
• Postpaid - established the large format telesales - 100 seats outbound calling and delivery channel
• Reduced Pre paid distributor attrition by driving right appointments, infrastructure norms adherence and RoI

As VP ( Revenue Marketing ) & National Product Head in Idea – was solely responsible for developing and executing an actionable consumer segmentation framework which led to significant insights as well as a competitive advantage. This was followed up by catalysing and leading the move to microsgementation at scale – which was project IRIS in conjunction.

Chandigarh, India

• Head of Marketing & Customer Care
• Established the brand Spice guidelines, Positioned it as a lifestyle brand - Spice Hai Toh Life Hai!
• Signed up brand Ambassadors Harbhajan Singh, Priyanka Chopra, Katrina Kaif
• Commissioned Market research studies - Brand tracks / CSAT’s / Psychographic studies. Significantly usedPR as a marketing tool
• Built and executed U&R framework, drove pricing decisions
• Responsible for annual budgeting and delivery on Revenue, BTI, CSAT scores

Master Of Business Administration - Mba, Marketing

Business of Brands, Sales, Marketing and Leadership

Management Development Program, Business Administration And Management, General

Translating Organizational Vision & Strategy into actionable goals for Performance & Growth

Telecom Strategy & Marketing

Manage Capital Investment , Technology changes, and Customer Lifecycle Management

M Sc, Chemistry Hons.