HeaLink is a health-tech start up building an interoperable health ecosystem in India - working closely with the Ayushmann Bharat Digital Mission. It is backed by BioNest BioIncubator (Regional Centre for Biotechnology) & NASSCOM 10K Startups programme.

Arzooo is India's fastest growing B2B Retail Tech platform for Electronics.

Tata Business Hub ( nexarc.in - ( A start up by Tata – a digital B2b platform providing products, solutions & services for the MSME space)- Setting up the sales team nationally – across Direct Sales , Inside Sales and Alternate Channel - leading to scaling up of platform registrations by 50x over 6 months.

-Post Paid – online Sales via leads generated from organic ( SEO) as well as Paid Digital Marketing – Fulfillment done by 3P as well by Franchisee FoS. -Digital Content - Vi Movies & TV - responsible for launching, scaling, driving engagement for the entertainment app. • Negotiated and launched 10+ partnerships with Zee5, Sony, Eros, Lionsgate, Shemaroo et al• Engagement driven by recommendation engine& use of segmented notifications by CleverTap• GTM - using both telco and non telco (paid) for app discovery – UAC, FB, Affiliates, AppNext et al, Used AI / ML models to drive adoption • Launched a PWA version and scaled it using SEO• Launched language & state based localization for both the apps. • Launched multiple display inventory for monetization -VAS - Direct responsibility of a Rs 1000 cr+ business with high EBITDA margins• Drove the Centralization of a hitherto decentralised business• Integration of two different ecosystems across Vodafone & Idea Brands.• Digitalisation of a traditional business - Caller tune App, as well as launching of an all new digital portal for new age partnerships. -Partnerships • Launched First of its kind partnership with Home Credit (NBFC) for bundled telco and device financing, using a first of its kind telco credit score - over 2 Lakh device bundles sold – Awarded Innovative Fintech Partnership, 2020 by Voice and Data Magazine . Extended to Bajaj Finserve and IDFC• Scaled a unique offline to online partnership with Amazon – 100 stores to 500, current run rate Rs 1500 cr+ GMV -Asset Monetisation - Responsible for monetization of assets via API's / advertising - traditional - sms/obd and digital advertising on apps / telco credit scoring with fintechs / direct carrier billing tie ups /

As Business Head ( role equivalent to Chief Operating Officer) for Rajasthan was responsible for driving Revenue (Rs 1500 cr), Revenue Market Share and EBITDA. Over the 4 year period, in spite of challenges of limited 3G/4G coverage, & being on 1800 MHz spectrum, Idea Rajasthan did better than the no.2 playero Q1FY17 Vs Q1FY15 (Prior to Jio): Idea gained highest RMS after Airtel at 13.6% • EBITDA :In spite of immense cost pressures of new roll out,was able to achieve Mile-stone : ‘+’ ive EBIT(Excl3G) in March’16; EBITDA Positive all the Quarters in FY17;• Subscriber addition :o 2nd highest VLR subscriber addition in FY15 & FY16 with 7.6L & 9.8L. In FY17 added 2.3L Subs after Airtel & JIO o Highest Re-verification in Rajasthan with 80% safe baseLed a team of over 600 employees with high levels of engagement. Ran the business Operations on TQM principles – RJ was the best circle nationally.• Network : Launch of 4G with 3122 4G Sites; Volte Launch & roll out of 4438 Km fibre since FY15 – this involved intensive site & route selection. • Sales : o Creation of alternate channels ~2500 sellers.o Best in SPS parameters & distributor stock balance nationally.o National Contest winner in MNP port inso Rank 1 in R-SAT score • Marketing & SDo No 1 in customer engaged base performance (~80%)o Lowest churn amongst emerging circles and No.8 nationally. Reduced net churn from high of 9.41% in July-17 to 6.2% in June-18o 30+ major initiatives covering: Full automation of CLM leading to introduction of contextual trigger based offers & communication Intelligent use of IN & VTOP capabilities for customer and trade engagement• Commercial :National Best Warehouse Learning Experience (FY15); First to be ISO 9001:2008 certified.• Human resource : Top 5 in lowest ICL attrition nationally; Highest ICSL attrition improvement• TQM Projects : o ~Rs. 60 Cr Opex Savings thru Projects in last 3 yearso National black belt winner : “R-SAT” Study

Responsible for Sales and Revenue for Region 1 of Ideas Largest and flagship circle Maharashtra & Goa. ( contributed to ~20% of companys national revenue)Was part of the team which turned around the circle from losing leadership in Revenue Market Share terms to significantly expanding the gap from the no.2 player to over 3%• Overachieved subscriber net add targets - 1.7 x times in 1 year - driven by Taluka wise working and by leveraging 3 G roll out - delivered 2x site utilization , but still maintained the spend per subscriber as per budget• Postpaid - established the large format telesales - 100 seats outbound calling and delivery channel• Reduced Pre paid distributor attrition by driving right appointments, infrastructure norms adherence and RoI

As VP ( Revenue Marketing ) & National Product Head in Idea – was solely responsible for developing and executing an actionable consumer segmentation framework which led to significant insights as well as a competitive advantage. This was followed up by catalysing and leading the move to microsgementation at scale – which was project IRIS in conjunction withMcKinsey – one of the most successful large scale deployments with high degree of analytics and automation with ~ 100 team members.In addition, set up the BI and Analytics practice in Idea – led the deployment of SAS and built up a team of coders / algorithm writers for predicting consumer behaviour basis their usage patterns.These significant successful strategic initiatives led to my being nominated for the prestigious ABG Chairman’s Award.

Head of Marketing & Customer Care• Established the brand Spice guidelines, Positioned it as a lifestyle brand - Spice Hai Toh Life Hai!• Signed up brand Ambassadors Harbhajan Singh, Priyanka Chopra, Katrina Kaif• Commissioned Market research studies - Brand tracks / CSAT’s / Psychographic studies. Significantly usedPR as a marketing tool• Built and executed U&R framework, drove pricing decisions• Responsible for annual budgeting and delivery on Revenue, BTI, CSAT scores• End to end responsibility for Customer care - from service provisioning to complaint handling to drving CSAT • Was responsible for all inbound and outbound call centres , as well for all the Retail stores - both Company owned and Franchisee driven.