Mukul Pradhan Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

• Defining targets for various tournaments and devise content philosophy and coverage plan in line with business objectives• Created dashboard and driving viewer engagement across sports content (live and non-live) on platform through in-depth analysis of viewership patterns• Enabled content-driven viewer acquisition and retention across tournaments• Managed comprehensive content planning for major sports events, including IPL and Olympic Games• Driving viewership-led content narratives through impactful presentations and providing actionable intelligence to editorial, publishing, and scheduling teams• Support monetization through efficient inventory planning across sports properties• Driving consumer research in collaboration with marketing research to test out various hypotheses and pilots for content curation and development• Carried out extensive quantitative and qualitative analysis to craft innovative digital approaches for major sports tournaments• Collaboration and alignment with various stakeholders, such as marketing, legal, commercial, Ad-sales, brand solutions, and licensee/licensor

Mumbai, Maharashtra, India

Sony Entertainment Television• Analyzed weekly TV viewership data through the BARC terminal to quantify the impact of content, as well as the macro environment, to understand viewership patterns on linear television• Assisted channel teams in understanding viewer preferences via trend analysis• Diagnosed issues impacting on-air show performance and provided support for channel FPC planning to fuel viewership growth• Efficient planning with cross-functional teams in evaluating market size, the right target audience, and potential growth of the genre in terms of consumer preferences• Delivered weekly insights to channel programming and marketing teams by analyzing, synthesizing, and generating qualitative and quantitative information to execute media plans and content decisions• Prepared a detailed weekly evaluation report, formulating programming launch and sustenance strategies for Home, as well as competition channels

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Consumer Study on actual vs perceived pricing post New Tariff Order• Performed primary & secondary research to analyze the channel & bouquet pricing of SPN vis-à-vis competitors post NTO• Examined BARC data to analyze the impact of NTO on consumer viewership behavior in the HSM urban market• Study conducted on a sample of 300+ respondent level data across 20 locations covering 7 states in HSM urban market• Formulated hypotheses and metrics, provided a roadmap for the new bouquet offerings, pricing and positioning strategy• Recommended various ATL marketing strategies that would bridge the identified gaps in SPN channel penetration

Mrv Chennai

Automatic Transmission Calibration Engineer• Surveyed market trends and market competitors, and researched benchmark vehicles for future projects• Executed various expedition trials with different cross functional teams to meet project deadlines• 100% efficient, on-time support for vehicle manufacturing, validation trials, and service-related issues• Implemented End of Line software on time without any concern for Mahindra XUV 500 AT project• Facilitated on-time vehicle export and parts import activities to reduce export expense by 18%• 100% efficient, on-time support for completion of DVP test without any failure for two different vehicles• Authored a standard and guidelines to ease the emission & non-emission relevant trials for Scorpio AT

Master Of Business Administration - Mba

Activities and Societies: Entrepreneurship and Innovation Cell; Tripod-The Official Photography Club IIMK Electives: Customer Analytics.

B.Tech Mechanical Engineering, Mechanical Engineering, 8.29/10

Activities and Societies: Mechanical Engineering Students Association (MESA) Project Thesis: Thermodynamic Analysis of Thermal Power Plant.