Matt Mullen

Matt Mullen Email and Phone Number

VP, Group Strategy Director @ MullenLowe U.S.
massachusetts, united states
Matt Mullen's Location
Greater Boston, United States
Matt Mullen's Contact Details
About Matt Mullen

I'm a seasoned strategist and marketing professional who believes in the power of creativity to achieve an unfair share of attention and action for brands. While my focus has been on brand planning, consumer insights and the development of integrated campaigns driven by big ideas, I also have robust experience in market research, new product development, shopper marketing, social activation and digital content strategy.Over the years, I've been lucky to work with amazing people at world-class companies such as PepisiCo, Yum! Brands, SC Johnson, Mars Wrigley, American Cancer Society, Unilever, and the U.S. Department of Defense.If you’re interested in learning more about me, please don’t hesitate to reach out and get in touch.

Matt Mullen's Current Company Details
MullenLowe U.S.

Mullenlowe U.S.

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VP, Group Strategy Director
massachusetts, united states
Website:
mullenloweus.com
Employees:
811
Matt Mullen Work Experience Details
  • Mullenlowe U.S.
    Vp, Group Strategy Director
    Mullenlowe U.S. Apr 2021 - Present
    Boston, Massachusetts, United States
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  • Mullenlowe U.S.
    Vp, Strategy Director
    Mullenlowe U.S. Jul 2016 - Apr 2021
    Greater Boston Area
    TodaysMilitary.com – Inspiring young adults and their parents to embrace the unexpectedCentury 21 – Reinvented an industry icon to deliver extraordinary experiences in real estateZipcar – Repositioned a sharing economy pioneer by taking a stand against ownershipAmerican Greetings – Drove relevancy and purchase intent of greeting cards by illuminating the impact of "relationship care" on wellnessHyatt House and Hyatt Place – Increased bookings by developing a co-branded campaign to champion the modern business traveler who never settles
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  • Ddb
    Strategy Director
    Ddb Jul 2014 - Jul 2016
    Greater Chicago Area
    Skittles – help the rainbow reach new heights at the Super BowlStarburst – give the brand some much-needed juice Juicy Fruit – put the fun back in gumAmerican Cancer Society - redefine victory in the war against cancer
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  • Ogilvy & Mather
    Planning Director
    Ogilvy & Mather May 2014 - Jul 2014
    Greater Chicago Area
    SC Johnson (International) – develop brand strategies for air care and shoe care brands across developed and emerging markets
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  • Ogilvy
    Senior Brand Strategist
    Ogilvy Dec 2011 - May 2014
    Greater Chicago Area
    Glade – refresh a stale brand by getting people to stop, smell and genuinely feel
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  • Saatchi & Saatchi X
    Senior Strategic Planner
    Saatchi & Saatchi X Nov 2010 - Nov 2011
    Greater Chicago Area
    Frito-Lay – develop shopper-centric insights, strategies and marketing programs for key retailers
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  • Tracylocke
    Brand-To-Retail Strategist
    Tracylocke Jun 2007 - Nov 2010
    - Developed above-the-line campaigns and below-the-line activations for Tabasco, Ingersoll Rand, Cargill, and 7-Eleven– Led client workshops and consumer research projects for Yum!, Pepsico, T-Mobile and more
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Matt Mullen Skills

Integrated Marketing Brand Architecture Customer Insight Advertising Strategic Planning Digital Marketing Strategy Brand Development Shopper Marketing Market Research Social Networking Creative Direction Online Advertising Consumer Behaviour Interactive Marketing Relationship Marketing Digital Media Direct Marketing Interactive Advertising Mobile Marketing Social Media Marketing Entrepreneurship Marketing Corporate Branding Media Planning Marketing Communications Marketing Research Brand Management Mobile Devices Brand Communication Digital Strategy Media Strategy Marketing Strategy Positioning Content Strategy Account Planning Creative Briefs Brand Strategy Brand Awareness Brand Equity Focus Groups Consumer Insight Campaigns Online Marketing Product Naming

Matt Mullen Education Details

Frequently Asked Questions about Matt Mullen

What company does Matt Mullen work for?

Matt Mullen works for Mullenlowe U.s.

What is Matt Mullen's role at the current company?

Matt Mullen's current role is VP, Group Strategy Director.

What is Matt Mullen's email address?

Matt Mullen's email address is mu****@****ail.com

What is Matt Mullen's direct phone number?

Matt Mullen's direct phone number is +161722*****

What schools did Matt Mullen attend?

Matt Mullen attended Vcu Brandcenter, Virginia Polytechnic Institute And State University, West Virginia University.

What are some of Matt Mullen's interests?

Matt Mullen has interest in Psychology, Behavioral Science, Fashion, Technology, Research, Gaming, Social Networking, Science, Economics, Art And Design.

What skills is Matt Mullen known for?

Matt Mullen has skills like Integrated Marketing, Brand Architecture, Customer Insight, Advertising, Strategic Planning, Digital Marketing, Strategy, Brand Development, Shopper Marketing, Market Research, Social Networking, Creative Direction.

Who are Matt Mullen's colleagues?

Matt Mullen's colleagues are Sarah Shaw, Mark Joseph, Harlan Rahl, Hasan Kara, Korki Aldrich, José Aniceto, De'ndra Allen.

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