Michael Ullman Email and Phone Number
For nearly 15 years, I have worked in various roles supporting live broadcasts, ad campaigns, and events. Whether developing concepts for original series, producing digital assets for marketing campaigns, or hosting global live events, I have effectively blended creativity with planning to deliver results. While I excel in creative production, project management, and other professional skills, I consider my greatest asset—at work and in life—to be my ability to improvise. In the fast-moving world of esports, where live events are broadcast to tens of millions of viewers around the world, the worst thing you can do is hesitate. Whether reacting to technical issues, adjusting show flow, or handling unexpected developments as the on-camera host or correspondent, I have had to quickly make calls and keep things on track. This “get it done” mindset has served me well in all my roles, whether working on Emmy award-winning broadcasts, interactive game shows, in-person events, or major ad campaigns for Google, Apple, Marvel, and other iconic brands. 𝑨𝒓𝒆𝒂𝒔 𝒐𝒇 𝑬𝒙𝒑𝒆𝒓𝒕𝒊𝒔𝒆• Developing and pitching new campaign and show concepts.• Owning the end-to-end production of both new and existing series.• Crafting engaging narratives and strategic content that resonate with audiences. • Orchestrating multimedia projects, timelines, and budgets for various platforms.𝑻𝒂𝒓𝒈𝒆𝒕 𝑰𝒏𝒅𝒖𝒔𝒕𝒓𝒊𝒆𝒔Sports, Broadcast, Entertainment & Advertising
Critical Hit Agency
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ProducerCritical Hit Agency Jun 2024 - PresentProduced the live broadcast of the Summoners War regional cup tournament.Directed the Prelims and worked as Showcaller on the live event in Las Vegas.Oversaw all assets, media shoots, creative, and talent in all 3 simultaneous language broadcasts. -
Associate ProducerThis Machine Filmworks May 2024 - Sep 2024Assist in the production of a docuseries covering the 2024 Esports World CupOversaw capture of broadcast and assets, assisted in story research, and consulted on esports -
ProducerRiot Games Oct 2021 - Jan 2024Santa Monica, California, United StatesProduced esports events to include creating run-of-show (ROS) documents, calling live feeds, organizing features content, scheduling crews, selecting music, managing moderators, overseeing social media integration, and serving as the on-site point-of-contact for shows.• Member of Emmy award-winning team for Outstanding Esports Championship Coverage.• Directed “red zone” simulcast coverage for live broadcasts with millions of viewers worldwide. Made split-second decisions to… Show more Produced esports events to include creating run-of-show (ROS) documents, calling live feeds, organizing features content, scheduling crews, selecting music, managing moderators, overseeing social media integration, and serving as the on-site point-of-contact for shows.• Member of Emmy award-winning team for Outstanding Esports Championship Coverage.• Directed “red zone” simulcast coverage for live broadcasts with millions of viewers worldwide. Made split-second decisions to show live, real-time highlights of multiple simultaneous games.• Managed communications with language partners around the world for global events. Liaised with partners in over 30 countries to ensure a premium experience for fans across all regions while meeting sponsor obligations. Show less -
Senior ProducerSuper League Gaming Apr 2020 - Oct 2021Santa Monica, California, United StatesSupported all aspects of productions, including planning and executing original series, developing content, hiring and training junior producers, and managing client relationships. Worked alongside the VP of Creative to maintain production slate and meet all KPIs. Appeared on-camera on YouTube and broadcast channels.• Produced the first live broadcasts for Topgolf’s World Golf Tour (WGT) Live Series. Created the ROS and defined all broadcast elements, visual presentation, event pacing… Show more Supported all aspects of productions, including planning and executing original series, developing content, hiring and training junior producers, and managing client relationships. Worked alongside the VP of Creative to maintain production slate and meet all KPIs. Appeared on-camera on YouTube and broadcast channels.• Produced the first live broadcasts for Topgolf’s World Golf Tour (WGT) Live Series. Created the ROS and defined all broadcast elements, visual presentation, event pacing, and more. • Produced Hivemind, an interactive game show broadcast on Twitch.tv featuring well-known internet streamer personalities.• Owned the end-to-end production of Snapchat series to include developing new concepts, pitching ideas to the client, and identifying and recruiting suitable producers.• Developed and pitched concept for car manufacturer, combining augmented reality graphics with real-life obstacles to recreate retro arcade classics. Concept was later sold to Toyota and became the Toyota GR-Cade. Show less -
Development ProducerSuper League Gaming Dec 2018 - Apr 2020Santa Monica, CaContributed to the development of new and existing projects and hosted live events. Supervised creation of all broadcast assets. Identified key moments in content to supply to marketing and social media teams.• Launched new twice-weekly show on Snapchat, “Taking Shape,” (now with 608,000 subscribers), leading to a years-long partnership and a roster of 10+ shows. • Appeared on-camera during live events and auditioned/booked additional on-camera talent. -
Event Operations CoordinatorSuper League Gaming Nov 2017 - Dec 2018Santa Monica, CaOversaw execution of live gaming events with up to 1,000 attendees with a team of 150+ contractors working in 16 markets nationwide. • Set up events in new cities. Assessed venues, built the team, assigned leadership roles, and provided on-site troubleshooting for operational, technical, and staffing challenges. -
Content ResearcherTbwa\Media Arts Lab May 2016 - Nov 2017Los Angeles, CaAs a contractor, sourced and collected multimedia content—including videos, photos, and graphics—for use in advertising campaigns.• Contributed to Apple’s “The Human Family” ad that debuted during the 2016 Olympic Opening Ceremonies. Compiled a collection of images captured by iPhone users around the world to tell a coherent brand story. -
Content Manager & Curator72Andsunny May 2014 - Nov 2017Los Angeles, CaIn a contractor role, researched and licensed multimedia assets to contribute to the production of ad campaigns for clients such as Google, Marvel, and Carl’s Jr. Pitched ideas for highlighting features of clients’ products. Participated in production of spots, including writing copy for voice-overs.• Identified, compiled, and organized assets for Google’s “Year in Search 2015” video. Collaborated with designers, copywriters, and other team members to develop mood boards, refine the… Show more In a contractor role, researched and licensed multimedia assets to contribute to the production of ad campaigns for clients such as Google, Marvel, and Carl’s Jr. Pitched ideas for highlighting features of clients’ products. Participated in production of spots, including writing copy for voice-overs.• Identified, compiled, and organized assets for Google’s “Year in Search 2015” video. Collaborated with designers, copywriters, and other team members to develop mood boards, refine the storyline, and select appropriate visuals and footage. Show less -
Content Researcher (Freelance)Multiple Companies 2016 - 2017Conducted research to support production of ad campaigns for award-winning advertising and marketing communications agencies, including 180LA and MullenLowe.
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Assistant ProducerHuman - Music And Sound Design Jun 2013 - Mar 2014Santa Monica, CaAssisted production and composition teams by reviewing and preparing new creative material. Composed and edited music for TV spots. -
Assistant To The PresidentSqueak E. Clean Studios Jun 2012 - May 2013Los Angeles, CaPerformed marketing research and managed social media content. -
Studio ManagerMichael Ripoll Jun 2011 - Aug 2011Burbank, CaWorked as engineer and editor during recording sessions and live performances. Composed and performed music for selected projects.
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Music Advisor & Production Assistant InternFox Searchlight Pictures May 2010 - May 2011Following summer internship, retained as a freelancer to compile monthly report for VPs of Creative Advertising on music trends for trailer consideration.
Michael Ullman Education Details
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Government
Frequently Asked Questions about Michael Ullman
What company does Michael Ullman work for?
Michael Ullman works for Critical Hit Agency
What is Michael Ullman's role at the current company?
Michael Ullman's current role is Digital Producer & Director: Live Broadcasts, Ad Campaigns & Events ✦ Idea Generator, Storyteller, Event Coordinator & On-Camera Host/Analyst ✦ Riot Games, Super League Gaming, 72andSunny, Media Arts Lab, 180LA.
What schools did Michael Ullman attend?
Michael Ullman attended Wesleyan University.
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