Muhammad Munawar Email & Phone Number

Karāchi, Sindh, Pakistan

Lead Strategist on key accounts and group level pitch resource contributing with analysis, insights and project management. Category specialist on confectionaries, sports, and financial products. Helped create pitch winning work for HBL PSL, Volka Food, Union Pay, Pizza Hut, Mobilink and Fauji Foods. Launched a digital content division called The Content Company and created exciting content for HBL, PSL and Rooh Afza. Biggest achievement is creating a sports platform called Cricket Junoonis officially recognized by PCB as the official fan club of Pakistan Cricket.

* Brand Planning and Strategy for existing accounts. * Knowledge Management and Research* Pitch winning strategistAccounts: Hamdard Rooh Afza, NAFA, Pizza Hut, Jama Punji (SECP), Young's Foods, PCI GroupKey Highlights: 1. Breaking the myth of Rooh Afza being the Holy Drink of Ramadan and establishing Rooh Afza as the "catalyst of joy" across different occasions and seasons.2. Jama Punji - the investor education initiative by SECP3. Young's Brand Architecture

Karachi

Consultant to the Department of Marketing at the Institute of Business Administration Karachi for Research, Business, and Entrepreneurial Projects. I wear different hats in different projects ranging from a devil's advocate in Government projects to an analyst in consumer surveys.Key Projects:Customer Satisfaction Survey - Toyota (Indus Motor Company Limited)Luxury Car Market Feasibility Study - Range Rover Pakistan (Sigma Motors)Business Feasibility Study in Agricultural sector - Swiss Business CouncilFacewash Market Feasibility Study - Capri (ZIL Limited)Retail Brand Launch Feasibility Study - Al-Farid Rice CorporationBranding and Non-Fare Revenue Building of BRTS in Sindh - Government of Sindh (Exponent Engineers, EA Consulting, EY)

Karachi - Pakistan

SWAARZ is a not for profit organization where we build robust school systems for government and adopted schools. So far, we have adopted four schools with an enrollment of 1000 children and are successfully running it since 2010 in remote areas of Sindh & Baluchistan.

Pakistan, U.A.E

Client servicing and strategy lead for clients in the South Region. Key clients managed include Shan Foods and Home Express Group.

Karachi

* Revamped the marketing organization with an all new strategy of new model launch with cost effective engines for Pakistani tax regime and road conditions.* Revised the entry level strategy for BMW in Pakistan resulting in 112% increase in total volumes.* Brand Portfolio: 3 Series, X3, Active Hybrid, BMW Premium Selection, Life Style* Business Planning and reporting to BMW ME* Working with local and international advertising agencies for execution of 360 Degree marketing campaigns.* Managing roadshows, Displays, Corporate Identity and merchandising.* Worked with the local principal (Dewan) to pitch Local Assembly/Manufacturing of global brands like General Motors and Renault

* Channel Management for dealerships in South Region comprising a business volume of more than PKR. 5 billion.* Initiated trade marketing and customer activation at dealerships to increase walk-in customer profile and family involvement in the car purchase.* Launched Toyota Used Car Vehicle (now T-sure) in Pakistan and made it operationally successful for dealership investments. Expanded the Greenfield project was successfully expanded from Karachi to Punjab. Today, it is successful and profitable business model adopted nationwide by Toyota dealerships* Launched Corolla MMC 2011 at Trade Level

Worked as Research Associate with IBA Faculty for a leading commodity exporter aimed at launching a premium rice brand. The research comprised of Customer Sampling and in -depth Retail Survey. Assisted Faculty of Marketing, Management and Economics for their designated courses.

Fellow, Entrepreneurship/Entrepreneurial Studies

Ms Data Sciences, Data Science

Fellow, Startups

Independent Course Work, Digital Entrepreneurship

Activities and Societies: Digital Economy, Digital Entrepreneurial Process, Rocket Pitch, Business Planning

Mba, Marketing

Education record