Muneeb Bin Sohail Email & Phone Number

Karāchi, Sindh, Pakistan

Karachi

Leading the portfolio of Hair Care category including Just For Men, Framesi, GK Hair, Babyliss Pro and Create Professional.Achieved double digit growth in Volume & Value in the 2018 for Framesi & JFM Awarded consecutive 2nd time Best Country award 2018 (Framesi) for the hair care brand by the global Head Office among 90 countries Conducted Focus Groups to gauge consumer perception about new communication planned for the brands (Just For Men & Framesi)Closely worked with R & D team to introduce latest colors and products in the marketDeveloped and executed 360 degree marketing plan for the brands which includes ATL/BTL activities, Digital Marketing, Trade Marketing and channel wise activation of the brands along with an IMC plan for communication.Liaised with creative, media, digital, brand activation agencies Developed annual brand plans and effectively maintained brand budgetForecasting & planning of stocks with accuracy to ensure sufficient inventory levelsStrategy development and deployment to improve brand equity in the professional channel Developing and executing all consumer promotions from conceptualization to execution

Pakistan

Design and developed social media and digital presence of various brands leading and executing various digital activities.Coordination with digital agencies for complete 360 degree digital platform activationTeam lead in developing an e-commerce portal for more than 12 brands Build and maintain relationships with e-commerce partnersIdentified and developed new opportunities for e-commerce related trends to increase brand presence on digitalPart of the team which worked on Special scope projects such as Counterfeit solution program and Loyalty Card Program

Pakistan

Leading the complete portfolio of Italian & American Hair Care Brands “Framesi”, “GK Hair” and “Create Professional” Awarded Best Country award 2017 (Framesi) for the hair care brand by the global Head Office among 90 countriesAchieved ever highest double digit growth in Volume & Value in the year 2017 Introduced 5 new major products in the market. Involved from R & D to ground introduction of the productsDevelopment of New Channels to reach customersIntroduction and execution of global marketing projects in the local marketResponsible for planning, coordinating and monitoring of IMC strategy by thoroughly understanding market potential, identifying market segments, consumers attitudes and behaviors in close coordination with creative, digital, and research agencies Developed and executed the brand marketing plan from inception to execution Initiated and executed trade marketing activities such as consumer promotion strategies in major towns of the country in cohesion with sales team to ensure visibility, drive penetration and generate sale Pursuing complete correspondence with Principals (International Brand owners) in compliance of the standards of practice, communication, reporting, and styles of coordination Developed merchandising, sales promotion and POSM for the brands

Pakistan

Assisted Brand team in planning and executing in various ATL and marketing campaigns for brands such as Just for Men and Sweet Touch England etc. Assisted GM Marketing in sales incentive policy development Enhanced the Digital Media presence of the brands and proposed new channels of reaching customers

Pakistan

Worked on projectsDigital Media – Social Media and Website initiationCorporate Communication - Transition from Mehran Enterprises to Bays InternationalTrade Marketing - POSM Inventory Management & BA program implementationOn-ground Activation - Shopper trial programPrepared sales analysis of all brands

Pakistan

Pakistan

Pakistan

Master Of Business Administration (Mba), Marketing

Bachelor Of Business Administration (Bba), Marketing

A Levels, Commerce

O Levels, Commerce