Muneeb Khatana Email & Phone Number

Toronto, Ontario, Canada

Context Creative is a Toronto-based marketing and communications agency that specializes in bringing clarity to complex ideas. At Context, we formulate strategies, make tactical recommendations and apply design thinking skills to deliver highly effective, multi-layered B2B and B2C programs. My work involves digital marketing strategy, planning, execution, and reporting. Notable clients: Toronto Hydro, Hydro One, Alectra Utilities, Enbridge Gas, Canada Post, Evergreen, Archives Of… Show more Context Creative is a Toronto-based marketing and communications agency that specializes in bringing clarity to complex ideas. At Context, we formulate strategies, make tactical recommendations and apply design thinking skills to deliver highly effective, multi-layered B2B and B2C programs. My work involves digital marketing strategy, planning, execution, and reporting. Notable clients: Toronto Hydro, Hydro One, Alectra Utilities, Enbridge Gas, Canada Post, Evergreen, Archives Of Ontario, Patient Ombudsman, Ontario Trails Council, OLG Corporation, OntarioMD, Ontario Medical Association, Markham Stouffville Hospital, and more. Show less

Toronto, Canada Area

Toronto, Canada Area

Lahore, Pakistan

I was responsible for managing product and digital marketing for multiple tech start-ups including; EON (Mark Cuban funded startup), ServUp, Kuks (food delivery startup), and CFx Comics. I also undertook the responsibility of crafting the company-wide revenue funnel infrastructure to allow management to visualize, in real-time as it happens, the entire revenue cycle of the business from lead acquisition to close-of-sale, and all other stages in between.

Lahore, Pakistan

As a lead for ‘Digital Marketing & Advertising’ department, I was responsible for strategic planning, SEO, SEM, PPC campaigns, and digital marketing for agency clients including Nestlé, Coca-Cola, Huawei Pakistan, Ogilvy and Mather, BBDO, OPPO and AXA Global Insurance. I played a key role in implementing OKR and KPI framework throughout the organization.

Lahore

I supervised a team of digital marketing managers responsible for handling startups and SMEs. Successfully managed marketing budget in excess of USD 2 million for company clients including Ford UK, Ufone, Zong, and Nestlé Pakistan. Also, implemented a new campaign management system to improve customer experience and drive revenue.

Lahore

Pring - A local social network accessible over mobile and SMS. It won Red Herring Top 100 Asian Startups Award for 2012. I was responsible for:▪ Wire-framing, Prototyping, UX research & design, specification documentation, project management for the next iteration of the platform. ▪ Management of cross-functional teams (Design, Engineering, and Marketing)▪ Conducting focus groups and user research to ensure feedback and data-driven product development.▪ Interact with brands and… Show more Pring - A local social network accessible over mobile and SMS. It won Red Herring Top 100 Asian Startups Award for 2012. I was responsible for:▪ Wire-framing, Prototyping, UX research & design, specification documentation, project management for the next iteration of the platform. ▪ Management of cross-functional teams (Design, Engineering, and Marketing)▪ Conducting focus groups and user research to ensure feedback and data-driven product development.▪ Interact with brands and users to identify key areas for improvement.▪ User engagement & retention analysis via A/B testing new social features Show less

Lahore, Pakistan

I was responsible for digital marketing, content writing, web analytics, product management, mobile marketing strategy, and key account management. Client portfolio under my direct supervision included Nestle, Levis, The Body Shop, Ariel, Nokia Pakistan, Coca-Cola, Sprite, Accessorize, TCS Connect, McDonald's, Pepsi, Next.• Successfully created and executed a highly successful campaign Sprite Cricket Next for Pring’s key client Coca-Cola International, using the mobile social media… Show more I was responsible for digital marketing, content writing, web analytics, product management, mobile marketing strategy, and key account management. Client portfolio under my direct supervision included Nestle, Levis, The Body Shop, Ariel, Nokia Pakistan, Coca-Cola, Sprite, Accessorize, TCS Connect, McDonald's, Pepsi, Next.• Successfully created and executed a highly successful campaign Sprite Cricket Next for Pring’s key client Coca-Cola International, using the mobile social media platform.▪ Conducted regular market research to collect strategic requirements for current and future the product offering.• Trained brands on how to use the platform in their marketing mix, focusing on content marketing & engagement of followers.• Formulated, managed and analyzed the KPIs for Sprite Cricket Next, a creative targeted campaign which resulted in an increase in the number of client’s mobile platform followers by 500%.• Execution of a highly effective campaign for P&G’s Clear Shampoo, ‘Davva’, which resulted in 97.7% brand’s active audience on Pring, readily viewing the mobile updates to stay in touch with the brand. Show less

Lahore, Pakistan

I was responsible for the planning and execution of the marketing plan. I worked cross-functionally with sales, and production, to develop and execute fully integrated marketing strategies and go-to-market plans for existing and new products.

Lahore, Pakistan

The scope of work included business analysis, market research, web analytics, and product specification documentation. I consulted with international clients to analyze, identify, refine and gather business requirements for ERP and web solutions.

Bachelor Of Business And Information Technology, Business, Management, Marketing, And Related Support Services

Master Of Philosophy - Mphil, Demography And Population Studies