Muneeb Wasti Email & Phone Number

Remote

• News Roundups and Crisis Newsletters• Analysing trends/Topical debates• Industry Influencer Reports

Remote

• Assist Paine Publishing with comprehensive social media monitoring, listening and analysis reports. • Conduct daily scans for breaking mentions and emerging topics.

Remote

• Prepare customized news briefs on selected businesses and sectors based on hand-picked stories to share throughout the organization.

Remote

• Earned media performance analysis for B2B companies against its competitors• Gathering and evaluating news coverage in relevant media to produce share-of-voice reports and write-ups• Real-time media monitoring to track coverage of major events • Analyzing Social Media Networks performance, particularly LinkedIn• Supporting Social Media and PR teams with media engagement activities• Researching industry-focused prospects for lead generation program • Preparing business reports for meetings with prospective clients

Remote

Research and Analysis (April 2021 – June 2015)• Topic analysis of press coverage• Rating media coverage for sentiment• Analyze coverage to extract critical insights• Writing Summary reports for clients based on the share of voice, competitors’ performance and various defined parameters• Refine media coverage to remove uninvited content such as press releases, sponsored, duplicates, incorrect brand names etc.News Scrapping and Media Management (November 2013 – April 2021)Besides working on analysis, I managed Apollo’s News crawling system covering more than 500 media sources. • Understanding web code to identify reliable HTML tags to feed the autonomous crawling procedure• Monitoring the News gathering system and dealing with unexpected crawling related complications• Sanity check media coverage received from Diffbot and Cision• Maintaining a sizeable database of journalists and analysts• Processing Print Media utilizing OCR applicationsManagerial RoleI started as a freelance contractor with Apollo Research back in 2013. As the business requirements increased, I scaled up operations and managed the enormous headache of recruiting, training and managing the staff without the need to involve Apollo. The quality of my work, ability to deliver on deadlines, work autonomously, and communicate effectively, has saved Apollo’s sales and marketing team thousands of hours and freeing up their time allowing them to concentrate on their key revenue-generating activities /objectives.

Islamabad

Leading the SNL News' Content Extraction project and responsible for its day-to-day operations.Responsible for management for Newsroom's performance evaluation system, weekly, monthly and quarterly updates on various projects' health, reporting to SMT on a regular basis with respect to project goals and targets.Responsible for developing and enhancing the content project from time to time in collaboration with the software vendor. Troubleshooting & risk mitigation also included in daily duties.

Islamabad

- Specialist in Fetch Technologies Inc.’s ‘Fetch Agent Platform 3.3’ web-extraction software, and all associated products.- Development and maintenance of ‘feeds’ to serve as crawlers gathering news items from thousands of news websites.- Performance of website analysis based on its coding and structure to determine the Key Extraction methodology for Fetch’s Extraction software.- Performance of regular database audits using SQL queries to find missed stories.- Expertise in web-crawlers, watchers and spiders for extraction of relevant content.

Islamabad

- Searching variety of news stories from news wires, reading through documents, newspapers and company websites.- Posting and writing quality articles for newsworthy items from the scoured news sources.- Creating short abstracts for regulatory filings and press releases as appeared with US SEC.- Conducting website audits for third-party news.

Masters Of Business Administration, Marketing

Bachelors In Commerce, Accounting And Business/Management