Lucas Munhoz Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Responsible for overseeing the strategy, creation, and execution of content for the Chevrolet brand, fully aligned with its campaign concepts. Focused on transforming trends into impactful brand content, crafting 360 ecosystems that integrate advertising, creators, and native campaigns.

We are a marketing and creative hub providing AAA services to anyone willing to connect and engage with gamers and entertainment fans in Latin America. Working hard is not enough. Thinking hard is not enough. Playing hard is not enough. We play h4rder.

São Paulo, Brasil

As creative lead of one of the largest esports organizations in Brazil, I was responsible for leading the creative concept department, crafting and overseeing major creative deliverables. This includes ideation, execution, film set direction, and crafting strategic decks for campaign execution with brands, publishers, and stakeholders. Developed campaigns for the Free Fire, League of Legends, Rainbow Six Siege, Counter-Strike, and EA FC communities.

São Paulo, Brasil

Creative lead responsible for developing strategies and ideas that connect major brands to the gaming audience in an authentic and native manner. Conducted market studies, led creative processes, pitched ideas, and collaborated on all stages of project execution.

Creative lead for the team working on Mercado Livre, including professionals such as copywriters, designers, art directors, community managers, social media specialists, and market insight analysts. Oversaw creative processes and ensured conceptual alignment across all brand awareness campaigns. Co-created with major players in the entertainment industry, including Flamengo and CCXP.

Led all Itaú institutional digital campaigns, working in an in-house model with primary clients. Integrated the creative team with social media, research, and data.

Creative conceptor for major players in the entertainment industry, including HBO (Game of Thrones), Prime Video, Warner Bros, and TNT. My highlighted work was the concept and campaign for HBO CCXP 2018. Strategist in performance campaigns, responsible for integrating community data with creative concepts.

São Paulo

Copywriter responsible for crafting campaigns for Starbucks Brasil and Starbucks LATAM.

São Paulo E Região, Brasil

Developed social media activations for brands like Estrella Galicia, Amarula, and Skol. Brought community insights to these brands and analyzed the entire digital communication environment.

São Paulo E Região, Brasil

Liderança Criativa

Graduação, Comunicação Social/Publicidade E Propaganda

Salve, Darwin! - Adaptação Intencional

Pixar In A Box, The Art Of Storytelling

Kgb - Creativity And Cases

Marketing Na Era Das Experiências Digitais

Marketing Digital

Real Time Marketing