Fresh Up is a tech startup valued at NOK 33.9 million in the early pre-seed phase. We are developing AI/AR try-on technology for the beauty industry that analyzes facial geometry, enabling dynamic 3D visualization and real-time try-ons of hairstyles.The beauty industry has remained largely unchanged for the past 100 years, and we aim to revolutionize it by developing and implementing creative innovations. In recent years, we’ve shifted from CDs to Spotify subscriptions, from renting DVDs to streaming on Netflix — even car washes and meal kits can be subscribed to. Subscription services are the future!Our concept is a monthly subscription model in an billion industry characterized by repetitive routines, offering hand-picked and quality-assured beauty services at a fixed low price, with rollover and sharing options for unused services. The concept draws inspiration from successful business models like those of Uber and Foodora, which are based on an On-demand platform, where we combine it with the subscription models of Netflix and Spotify, to deliver and implement an innovative solution in an outdated industry.We will be the first in the world to connect quality-assured providers, both salons and freelancers, with customers through advanced AI/ML algorithms that match desired styles in 3D to the best available provider, unlike today’s traditional booking systems that only show the nearest salons.Certified freelancers, such as skilled barbers, hairdressers, nail and brow technicians, can also offer and accept assignments to deliver services at the customer’s location, providing flexibility and additional income opportunities, similar to Uber Eats and Foodora drivers.With 13,000 interested users and 2,000 registered customers, we’ve received strong positive feedback from key providers during recent meetings in Scandinavia and U.S.We are ready to create value and transform an outdated industry!- Stay Fresh, by Fresh Up! (Launching 2025)

Investor

Capital management - holding group

Property management

Outbound private: Bergen forsikringssenter AS - If franchise / partnerAdvising and selling insurance solutions, preparing offers, and actively ensuring that everyone is properly insured. Primarily outbound, but also inbound, winback and additional sales of non-life and life insurance to the private market.

Responsible for the day-to-day operations in Bergen, where personnel responsibilities such as certifying hours, sick leave and follow-up of HSE for over 20 employees. I was also responsible for the car fleet, combined with setting long-term strategic goals, as well as creating and maintaining B2B relationships within the micromobility industry. There was also some accounting, as well as recruitment and onboarding of new employees, and some field work as a driver as needed.

Strategic management of the fleet, repair- and maintenance work and warehouse management

Administrative responsibility for all the employees in the project. Responsible for practical tasks, relationship building, as well as general overview and planning of day and tour plans.