Fresh Up AS

The world’s first real-time on-demand platform for haircuts. That means the system constantly sends out jobs to available providers nearby, and they compete to accept the request first — just like Uber and DoorDash. So 30% of providers are overloaded, while 70% are underbooked or empty. This happens because customers cluster and stick around to the same few familiar providers, while equally skilled providers sit idle. Most people would rather wait for weeks for the one they know, than going to another alternative that are available and can do the same haircut right away. So this happens irl: 10 barbershops, 10 chairs each → 100 chairs available 100 people want a haircut Instead of demand spreading evenly, everyone tries to fit into the same 3 shops. Result: 30 chairs are overwhelmed (long queues, fully booked) 70 chairs sit empty (lost revenue, wasted capacity). Current solutions like booking systems are making the same problem. They still rely on the customer manually searching, picking, and committing to a provider, than the service. Fresh Up’s Logic: Service First, Provider Second By flipping the model: - Customers start with what they want (a specific haircut) - The system matches them to who can deliver it best, right now - This creates: Better utilization of available capacity (fills empty chairs) - Faster service for customers (no more “next week” bookings) - A fairer distribution of demand across providers In short: we eliminate queues, reduce idle time, and unlock hidden capacity in the market – with zero extra infrastructure. We develop AI/AR technology, enabling dynamic 3D visualization and real-time virtual try-ons just to remove friction: No search. No calendar. No waiting. Customers choose a hairstyle in 3D and confirm the look —> Our system sends out the job instantly in real time to multiple providers at once who can deliver that exact cut —> The first qualified one to accept, gets it. We are not booking, we are distribution.