Jose M. Muñoz Email & Phone Number

Chicago, Illinois

Jose has led La Casa Norte through the toughest years in its 20-year history. At the onset of the Covid-19 pandemic, seeing the disproportionate impact the pandemic was having on low-income communities and people of color — Jose made a public commitment to keep La Casa Norte’s doors open to meet the rising community need. Under Jose’s leadership, La Casa Norte's impact has grown from serving 5,000 people per year to over 24,000 individuals city-wide. LCN, expanded its rental and cash assistance programs, grew its food access points, operated its youth emergency shelter programs 24 hours per day, seven days a week, and opened a community office on the south side of Chicago. LCN also had back-to-back record-breaking fundraising years, which has put the organization on a path to long-term sustainability for years to come. Today, Jose continues to work with his team, La Casa Norte’s Board of Directors, and community partners to develop innovative solutions to eliminate poverty and hunger, expand housing and educational opportunities for youth, and create healthier communities across Chicago.

Appointed by the Mayor of the City of Chicago, with the approval of the Chicago City Council, Jose is one of seven commissioners who have a fiduciary duty to act, vote, and govern the Chicago Park District's operations and its $545 million budget.

Chicago, Illinois

Vice President of External Affairs and Chief Marketing Officer for Casa Central, one of the largest Latino serving social service agencies in the Midwest. I oversaw the organization's long-term sustainability and growth strategy, while also managing government affairs and public relations. Key projects have included; - Helping to plan the Chicago Global Diplomacy Lab on Urban Youth Violence in partnership with the Chicago Mayor’s Office, the Obama Foundation, BMW Foundation and several Chicago based community partners. - Designing and launching Casa Central’s Emerging Leader’s Board.- Successfully leading state-wide advocacy efforts to increase funding for senior services.

Greater Chicago Area

Jose was the Vice President of Community Ownership for The Resurrection Project (TRP), a nonprofit organization helping create healthy communities in Chicago and beyond through organizing, education and community development. While at TRP, Jose developed several innovative programs and initiatives including #IncreaseThePeace, a youth-led violence prevention initiative dedicated to creating and promoting a culture of nonviolence in Chicago communities (http://cla.uchicago.edu/articles/10).Jose also oversaw: - La Casa Student Housing- Institution for Naturalization and Community Ownership- Community Organizing - Education and Community Programs- San Jose Obrero Mission shelter program for individuals experiencing homelessness

Greater Chicago Area

Jose was appointed as Chief Marketing Officer in the Illinois Governor’s Office to manage the marketing and public relations strategy for the statewide roll-out of the Illinois Health Insurance Marketplace, known as Get Covered Illinois (GCI).Jose led the development of GCI’s award winning integrated marketing strategy, had P&L responsibility over the $33 Million budget and managed the six agency marketing team contracted to lead its tactical execution. He was also directly responsible for GCI’s statewide earned and paid media strategy, intergovernmental partnerships, community outreach and grassroots community organizing efforts. These efforts led to; - Nearly one million Illinois residents gaining access to health coverage under the Affordable Care Act. - Illinois exceeding its federal marketplace enrollment goals by 52% in year one and growing those enrollments by 60% in the second year.- Generating over 2 billion media impressions, 1,300 broadcast stories, and 4.8 million online visits since GCI's launch. - Reducing the State's marketing expenses by $12 million and bringing in over $20 million in Added Value in the form of relevant programming and content. - An award winning public education campaign, which has been recognized nationally for its creativity and its effectiveness by the White House, Advertising Age, Modern Healthcare, PR Week and others.OTHER KEY ACCOMPLISHMENTS: Increased minority owned vendor participation by 50%; led GCI’s conversion-focused website design; invited to the White House to share marketing best practices to engage Millennial consumers.

Greater Chicago Area

As Senior Director of Marketing & Public Relations, Jose was responsible for developing and launching the national marketing and public relations strategy for New Futuro, an innovative high-touch, high-tech startup that brought together hundreds of community, education, government and corporate partners from across the country to help millions of Latinos achieve their education and career goals.He spearheaded a national marketing and public relations strategy, which obtained nearly one billion earned and paid impressions, won the Chicago Innovation People’s Choice Award, and positioned New Futuro as a leader in Latino higher-education. He led marketing and PR efforts for New Futuro's national tour which included 27 events, over 300 corporate and education partners, and was attended by over 50,000 people seeking education resources in Los Angeles, Houston, New York, Miami and Chicago. He successfully led efforts in 2012 to garner the support and influence of key political & community leaders across multiple states including New York City, Houston, Los Angeles, & Chicago.Jose was also the lead media contact and a spokesperson for New Futuro, and its corporate clients. Communicated key messages to English and Spanish TV, radio, and print publications across the country during its national tour.

Chicago

Appointed as Deputy Commissioner for the Chicago Department of Public (CDPH) health to oversee its Community Affairs Bureau, which included the Policy & Planning team, Legislative Affairs, Community Relations & Public Information Office, Office of LGBT Health, Office of Adolescent Health, Office of Healthcare Access, Chronic Disease Team, and the Tobacco Cessation and Substance Abuse programs.Led the development and implementation of Chicago’s first citywide comprehensive public health agenda & strategic plan known as Health Chicago, whose vision was to make Chicago the healthiest city in the nation. Healthy Chicago tackled issues such as Violence Prevention, HIV/STI/AIDS prevention, Tobacco Prevention, Breast Cancer health disparities, and more. Results included,- a 23% increase in calls to the Illinois Tobacco Quit Line in the first year;- raising the cigarette tax by $1, resulting in an estimated decrease of 14,500 youth smokers in Chicago;- launch of the Chicago Community Condom Project, which distributed over 9 million condoms citywide;- Full list of Healthy Chicago accomplishments can be found at http://bit.ly/HC12rprtManaged several high profile special projects for CDPH, including the improvement of food inspection rules and regulations to allow shared kitchens and food trucks to operate in Chicago; creating and promoting "Healthy Vending" regulations; and the consolidation of Chicago's Mental Health Clinics.Lead media contact and a spokesperson for CDPH. Provided strategic counsel and on-site crisis management support for CDPH and the Mayor’s Office for all public health emergencies.

Greater Chicago Area

Developed & executed a national sales and marketing initiative targeting Hispanic, Asian, African-American, and LGBT small business owners.Developed the NC TGM operating plan and marketing strategy to promote Aetna's products and services as well as its commitment to diversity, health literacy, and addressing health care inequalities.Led a cross-functional team in the development of the Aetna Illinois Community Plan, an insurance product specifically designed to meet the needs of Chicago's Hispanic small-business owners. This product was developed in record time and became a national pilot for Aetna’s local market penetration strategy.Managed producer relationships in Illinois and Northwest Indiana to grow Aetna’s small group sales.Created strategic alliances with the Illinois Hispanic Chamber of Commerce, Chinese-American Service League, Women’s Business Development Center and other business, civic, and community organizations to grow Aetna’s market reach and brand awareness in multicultural growth markets.Collaborated with regional teams across the country to launch Aetna’s Spanish website, PlanforYourHealth.com, and other tools and resources to improve service delivery to consumers, producers, and other stakeholders.Chairman of the Hispanic Employee Resource Group, Co-Chairman of the Aetna Volunteer Council, Voting Member of the Aetna Foundation Local Grants Committee, and the Regional Diversity Annual Report Advocate.Licensed Life & Health Insurance Producer - CA, CO, FL, IA, IL, IN, KS, KY, MI, MN, MO, NE, NY, OH, TX, and WI

Cicero, Illinois Area

Managed multiple departments and programs designed to help children and adults with developmental disabilities achieve their potential, advance their independence, and live productive lives in their community.Led various special projects including the agency’s Latino community outreach initiative, workforce development pilot, and created several bilingual (Spanish and English) marketing and recruitment campaigns.Worked collaboratively with stakeholders statewide to advance the agency's advocacy efforts, including the Department of Children and Family Services (DCFS), non-profit partner agencies, family and community advocates, and legislators in the Latino Caucus.Conducted training sessions (Spanish & English) for agency staff on Full Inclusion, Crisis Prevention and Management, Cultural Sensitivity, Safety, Behavioral Interventions, and general Policy and Procedures.

Executive Mba

2017 Fellow

Bachelor Of Science

2018 Aspen Ideas Festival Scholar

2007 Young Hispanic Corporate Achiever