Develop, formalize and execute a leasing strategy, while maximizing Occupancy rates and rental income. Responsible for negotiating lease agreements with prospective tenants. This includes reviewing and approving lease documents, negotiating rental rates and lease terms.Preparing & Analyzing Area Statement, Brand Zoning, Category Mix for Malls, Brand analysis, Catchment analysis, and Market analysis to derive to a strategic positioning of the mall.Manage the financial aspects of the leasing operations, including budgeting, forecasting, and tracking performance against targets. Deep understanding of business P&L statements. Responsible to increase the growth in rental rates over time through competitive rental rates negotiation. Responsible for managing a team, monitoring performance, and providing training and development opportunities. Manage tenant relationships.

Leasing - Space on Hire and Signage Boards.Fit out – leasing and Casual Leasing. Designing and Implementing SOP and related Internal Controls. MIS – Business Reports – Daily Monitor Report, Business Performance, etc.Vendor and Service Provider Sourcing Housekeeping, Security, Pest control, Horticulture, Tenant Relationship.Marketing Co-ordination: Collaborated with media/advertising agencies to design creative concepts, ensuring their timely completion.• Managed the creation of content for direct, digital, and social media marketing campaigns.• Participated in the implementation of various CSR initiatives as instructed• Managed and improved website content, ensuring it aligns with overall marketing strategies• Managed the centre's social media platforms, ensuring consistent and engaging contentEvent Management and Execution: •Coordinated with various service providers such as event production teams, mall décor specialists, and printing agencies to ensure all event requirements are met within the determined timeline•Executed PR activities as instructed, including preparing press materials and coordinating press conferences• Processed agency bills/invoices in a timely manner.Personnel ManagementTraining and Job Allocation.Performance Appraisal Payroll & Duty Roster.