Murat Killi Email & Phone Number

Istanbul, Turkey

Offer solutions ranging from trainings to workshops, consultancy services and analytical modeling tools.Please check https://system1labs.com/services webpage for details.Trainings:At different levels and lengths, tailored according to client needs on the subjects below;- Neuromarketing- Behavioral Sciences- Shopper Brain- Habit Building- Consumer Insights- Shopper Insights- Revenue Growth ManagementWorkshops:While trainings are mostly for… Show more Offer solutions ranging from trainings to workshops, consultancy services and analytical modeling tools.Please check https://system1labs.com/services webpage for details.Trainings:At different levels and lengths, tailored according to client needs on the subjects below;- Neuromarketing- Behavioral Sciences- Shopper Brain- Habit Building- Consumer Insights- Shopper Insights- Revenue Growth ManagementWorkshops:While trainings are mostly for learning purposes, workshops offer in addition a wide set of idea creation techniques to be worked based on client's top business priorities and KPIs. Each workshop delivers a detailed idea output report alongside an unforgettable learning experience.Consultancy:Looking over marketing plans, communication materials and UX, checking whether they comply with rules of Behavioral Sciences and there are any low effort and low cost "quick-win" growth opportunities. Show less

Istanbul, Turkey

Being a Certified Tiny Habits® Coach, has research-backed skills to change people’s lives for the better. Helps individuals or organizations to learn & apply the Tiny Habits methodology in pursuing their own habit goals or develop habit forming products or services for their customers.

Istanbul, Turkey

Building RGM capabilities across Central Asia region and creating value growth opportunities via portfolio prioritization, strategic pricing architecture, OBPPC models and trade promotion optimization.

Istanbul, Turkey

Leading researches on OBPPC; covering shopper, pricing, promotion, packaging & channel strategies. Connecting company's end to end strategy between consumer and shopper experience.Overall management of company’s Retail and Household panel studies. Delivering insights on various markets using panel and macro data.Managing shopper, pricing, promotion and consumer researches, organizing ideation workshops based on Behavioral Science principles in order to find growth opportunities and take… Show more Leading researches on OBPPC; covering shopper, pricing, promotion, packaging & channel strategies. Connecting company's end to end strategy between consumer and shopper experience.Overall management of company’s Retail and Household panel studies. Delivering insights on various markets using panel and macro data.Managing shopper, pricing, promotion and consumer researches, organizing ideation workshops based on Behavioral Science principles in order to find growth opportunities and take marketing actions on these. Show less

Member of the team working on company's long term strategic marketing plan.Leading a project team for auditing company's all communication materials (TV ads, posters, banners, SMS, MMS, websites, etc.) with neuromarketing way of thinking and take actions based on consumers' subconscious behavior if necessary.Responsible for increasing the download and usage of company's online account management application offered in App Store and Google Play. Designing and managing application's… Show more Member of the team working on company's long term strategic marketing plan.Leading a project team for auditing company's all communication materials (TV ads, posters, banners, SMS, MMS, websites, etc.) with neuromarketing way of thinking and take actions based on consumers' subconscious behavior if necessary.Responsible for increasing the download and usage of company's online account management application offered in App Store and Google Play. Designing and managing application's yearly communication and campaign plan. Show less

Managed various tracking and ad-hoc market research projects on consumer and corporate segment customers.Responsible for Neuromarketing and Behavioral Economics studies. Designed and conducted various Eye Tracking, EEG and Implicit Association tests.Lead and coordinated marketing teams with Behavioral Economics Workshops in order to create marketing actions based on learnings from consumers’ subconscious behavior.Neuromarketing lecturer at Turkcell Academy and guest lecturer at… Show more Managed various tracking and ad-hoc market research projects on consumer and corporate segment customers.Responsible for Neuromarketing and Behavioral Economics studies. Designed and conducted various Eye Tracking, EEG and Implicit Association tests.Lead and coordinated marketing teams with Behavioral Economics Workshops in order to create marketing actions based on learnings from consumers’ subconscious behavior.Neuromarketing lecturer at Turkcell Academy and guest lecturer at various universities.Designed and established interactive Market Research Dashboard for simple and quick analysis of firm’s major tracking research studies. Show less

Managed various tracking and ad-hoc market research projects on consumer and corporate segment customers.Coordinated Customer Insight Lab "7. His", inhouse consumer experience lab where various Focus Groups, Eye Tracking and UX studies was designed and conducted.Responsible for inhouse online survey tool. Designed and accomplished various (satisfaction, ad testing, etc.) surveys with zero budget.Consolidated yearly insights in a single and self designed Infographic storyboard and… Show more Managed various tracking and ad-hoc market research projects on consumer and corporate segment customers.Coordinated Customer Insight Lab "7. His", inhouse consumer experience lab where various Focus Groups, Eye Tracking and UX studies was designed and conducted.Responsible for inhouse online survey tool. Designed and accomplished various (satisfaction, ad testing, etc.) surveys with zero budget.Consolidated yearly insights in a single and self designed Infographic storyboard and distributed to marketing teams to increase awareness about consumer's perception of telecom market.Managed Division's Budget, planning and controlling all operational and marketing expenses. Show less

Responsible for the coordination and reporting of firm’s biggest advertising and brand health tracking research account.Member of the team that conducts advertising tests and tracking studies for global accounts on various FMCG and Durables categories.Attended to the preparation, organization and reporting of various ad-hoc U&A and Pricing research studies on Health Care and Apparel categories.

Established basic marketing and logistics functions of a newly founded e-commerce project,hobigaraj.com.Identified and negotiated with potential suppliers on price, payment, handling and warranty conditions.Jointly worked with management on the web site’s construction/design, product entries, inventory control and pricing/promotion decisions in order to achieve unique shopping experience.

Organized overall marketing strategy of a company that operates in high performance automotiveparts and services market. Achieved 25% market share in overall Turkish market.Managed firm’s marketing, logistics, retailing, demand forecasting, buying, as well as basic accounting and import operations.Acquired exclusive distributorship from industry’s global leaders for the entry into local market.Co-operated with these firms in their R&D and new product development… Show more Organized overall marketing strategy of a company that operates in high performance automotiveparts and services market. Achieved 25% market share in overall Turkish market.Managed firm’s marketing, logistics, retailing, demand forecasting, buying, as well as basic accounting and import operations.Acquired exclusive distributorship from industry’s global leaders for the entry into local market.Co-operated with these firms in their R&D and new product development processes.Introduced new concepts into Turkish high performance automotive market. Recruited globally known automotive engineers to develop customized new products. Show less

M.Sc, Marketing And Logistics Management

Bs, Business Administration, 3.74/4.00

Activities and Societies: Skiing Varsity (1999-2004, Team Captain), Tennis Varsity (1999-2003, Team Captain), Karting Team (2001-2002)

Science & Mathematics

Activities and Societies: Member of Volleyball Team