Marketing & Corporate Relations Manager – Reporting to GNC Turkey Board and GNC America- In charge of 70 nationwide GNC stores; in store displays units setups, visuals creations, campaign management etc.- Planning yearly marketing and branding objectives in line with global marketing strategies within allowed budgets- Coordinate the advertising strategies (both ATL / BTL) and create campaigns, promotions and organize indoor & outdoor activities to increase the market share- Collaborate with sales and sourcing departments to develop strategic sales driven marketing campaigns- Analyze market trends, rivals and recommend changes to marketing and business strategies- Briefing the in-house creative team regarding all visual needs for stores, pharmacy teams, medical teams, events and social media accounts- Liaise with the field force to meet the needs of customers and act accordingly- Develop ongoing relationships with key thought-leaders, bloggers, healthcare organizations to empower WOM

Corporate Relations Manager - Reporting to Marketing Director- In charge of developing business opportunities with Corporate Firms in order to run campaigns (Shopping Malls, Retail Stores, Banks, Hospitals, Insurance Firms ets.)- In coordination with GNC’s Medical Field team, in charge of developing possible business opportunities with Doctors, Dieticians, Physiotherapist etc.- Responsible of Events and Event Content Management; Nike Run, Urbanathlon, New Balance Run, Global Wellness Day etc.- Managing Sponsorships of Turkish Leading Teams and Federations (Anadolu Efes, Beşiktaş, Fenerbahçe, Galatasaray, Trabzonspor, TBF)o Developing established relationshipso Sponsorship agreement follow-upso Meeting sponsored teams product needso In-store event organizations with the leading team members o Field event organizations with the teams and players- Responsible for writing proposals to other possible clients and teams in order to help Sales Team to increase possible corporate sales

- In charge of the new “Organic Tea” brand of GNC Turkey, “Beste’n Tea” which had 7 different varieties and also had a cooperation with Çay-Kur- Responsible of brand registrations, raw material procurement, packaging layout and coordinating marketing team for marketing communications. - Coordinate legal department to ensure that all legal brand applications are made under the planned brand and sub brand names- Coordinate with German, Turkish (Çay-Kur) raw material procurers and packaging firm in order to provide the end products to the stores within the given schedule- Coordinate “creative team” to ensure that the packing is organized as the market trend and also with the products approvals- Coordinate marketing team to develop advertising, public relations and all marketing communications to meet product objectives

- In charge of export marketing&sales of container service of SCI (Shipping Cooperation of India) Line- Improving relationships with the existing customers and market research for any potential customers- Leading documentation team in order to fulfill the needs of estimated destinations documentation needs, to prevent any customer loss- Reporting to Istanbul HQ and Mumbai HQ regarding the existing rival cargo services both in pricing and service

- Market and Company Research Report Preparations for New Entrants