With over 20 years of work experience, I am a seasoned executive and strategist with a passion for delivering innovative and customer-centric solutions in the financial and digital services sector. I most recently served as the Executive Vice President and Head of Financial Services and Digital Goods at Trendyol Group, EMEA's highest growth e-commerce company with 30 million customers and 300,000 sellers. In that role, I built and managed the payments, consumer lending, SME lending, credit cards, insurance, and other digital services and goods offerings at Trendyol, leading a team of talented and diverse professionals. I leveraged my expertise in retail and SME banking, treasury and balance sheet management, credit risk, and digital lending and pricing processes and products to design and execute effective strategies, optimize operations, and enhance customer experience and loyalty.