Murat Atay Email & Phone Number

Istanbul, Turkey

Istanbul, Turkey

PS: Moved to Ecuador 2019Murat has been working with multinational companies where he has learned, experienced, developed, executed; sales, marketing, investment, planning, ERP, merger and reorganization projects over 25 years.Success he has, coming from his open and flowing in the moment communication skills, talent. This has given him a great opportunity and blessing to share this gift as trainer where teaches in interactive communication workshops and seminars also gives talks to raise questions on strong minds to open a door for the participants to embrace their full potential.He has established a continues learning platform called “Enfes Nefes” focused on open communication, holistic perspective, personal development and transformation over a decade ago.He has been offering training, consulting, coaching and mentoring with a unique perspective. He has specialized on Team Building, Focusing, Effective Communication, Change /Transformation Management workshops and trainings, and Executive Coaching. Loves what he does and teaches how to transform obstacles to opportunities of growth, change and understanding.

Istanbul, Turkey

Distributor, Representative and Liaison Office of Niche Chemicals-Additives for Various Industries Managed activities of introducing - launching new products to the market. Established regional, and industry specific sub-agents in domestic and international (mainly Europe) market. Coordinated Sales and Marketing Team including sub agents and independent sales forces.  Managed contract based chemical manufacturing on behalf of represented international companies. Put together thorough marketing research to analyze upcoming demand based on the trend and lead the manufacturing accordingly  Conduct business alliance between International Brands and Domestics ones to support and enhance the demand of the supplied products. Conduct projects, seminars, and briefings to related Military, Hospital, University and Government Departments

Istanbul, Turkey

The Domestic Market leader - formulator - in Chemical Industry Managed Sales & Marketing Department - crew of 36 including 5 regional offices in main regions of Turkey Managed R & D Department - crew of 22 including regional Technical Service Team. Led, negotiated and established new joint-ventures with highly reputable companies in the world. Developed, and conduct new products groups, and manufacturing facilities to sustain the growth of the company.  Led software implementation of MS Axapta System - General Ledger, Assets, payables, purchasing, receivables, inventory covering configuration, integration, testing, and implementation & training phases.supervised enhancements (add-ons) to Axapta Systems to fit business requirements. Led software implementation, and development of taylor-made CRM system.

Atlanta Georgia, Usa

Contract based consultant for international/national companies Conducted market research to determine feasibility of offerings using internal and external resources. Developed marketing, advertising management approaches, and sales/sales management structures.  Introduced 8 new products into 4 different industries that produced $4 million sales first years with a $12 million potential in five years.  Developed and conducted sales training courses for services of sales consultants. Mounted trade shows, exhibitions including designing booths, collateral materials and advertisements.

Atlanta Georgia Usa

The Biggest Public Area, Hotel furniture & accessories manufacturer in Americas. Negotiated and developed distributor contracts and established international pricing policies. Established more than 20 distribution partnerships in 12 countries. Developed, managed and expanded international customer relations.  Traveled to 17 countries to work with customers. International sales grew to account for 25% of total company sales.  Grew distribution to more than 14 countries. Planned and participated 6 national, 7 international trade shows.

Istanbul, Turkey

World leader cement, aggregates, concrete, gypsum, roofing, and specialty products manufacturer Managed sales and marketing to both customers and distribution channels throughout Turkey on $50 million in annual revenue. Increased market share of $2.5 million in North Western Region of Turkey. Supported software implementation of Oracle Order Entry and Customer Complaints (Lotus Notes Data Base) covering integration & implementation phases. Developed/presented solutions for clients and decision makers at all levels and shaped marketing/business strategies. Developed dealer business plans, maintained the sales level of a network of 51 dealers.  Selected, evaluated & introduced 11 new dealers to extend the distribution channel.

Istanbul, Turkey

Managed logistics and performed material planning of 14 warehouses and $35 million inventory.Analyzed production material requirements; placed and maintained orders in accordance with inventory goals and customer requirements; provided high level of customer service to both internal and external parties. Re-engineered below systems of the company with Arthur Anderson Consulting: Financial System (Accounts Receivable, Accounts Payable, Fixed Assets, Inventory, Purchasing)  Spare Part Service System (achieved to reduce inventory of spare parts by 28%) Inventory Management System (achieved to reduce inventory by 21%). Participate as a solution team member to software implementation of Oracle General Ledger, Assets, payables, purchasing, receivables, inventory covering configuration, integration, testing, and implementation & training phases. Supervised enhancements (add-ons) to Oracle Systems to fit business requirements

Istanbul, Turkey

An electrostatic drying - coating systems manufacturer and distributor. Performed sales & marketing activities in automotive industry by covering 100+ clients and generated $3 million in annual revenue. & Gained %5-market share in 6 months. Conduct the localization of the manufacturing in order to minimize logistics and cost of operations.

Istanbul, Turkey

Japan based optical glass manufacturer and distributor  Managed marketing research, advertisement, promotional, sales activities and industrial fair programs to launch Asahi Glass to Turkish Market. From inception established 200+ new dealers.