Muriel De Prins Email & Phone Number

Bruxelles, Région De Bruxelles-Capitale, Belgique

- Created market research questionnaires (pre-post test advertising campaign, awareness study) in order to integrate the conclusions in the mediaplanning process as a real evaluation-tool for the media/communication strategy.- Analyzed data using both quantitative and qualitative methods - Consolidate information and turn them into actionable items.

Hoeilaart

- Managed the strategic & tactical media communication of different clients- Leaded the day-to-day client relationship, keep everything on track, manage deadlines and ensure that deliverables are met.- Collected and analysed information about different media channels - Ensured marketing campaigns reach the right target audience in the most effective way.

- In charge of the planning and purchasing TV, Radio, Cinema campaigns for a client portfolio- Managed budgets and campaigns across publishers and networks - Analyzed the effectiveness of campaigns and use data to recommend changes - Develop and issue weekly results reporting campaign performance versus goals - Negociate the best price, quality and.

- Managed the budget allocation between the different saleshouses, negotiated annual commitments, cost optimization.- Managed media booking