Jen Murphy Email & Phone Number

London, United Kingdom

London, United Kingdom

• Senior analyst for 3 of our major UK account holders and solely responsible for all of the Nordic accounts with quarterly trips to the office in Stockholm to meet with and present to key clients and potential new clients
• Developed a digital marketing strategy and grew one of the largest UK spending accounts from £50K monthly spend to £250K+ monthly spend
• Presented technical content to our clients in an understandable manner to explain how Rocket Fuel used Artificial Intelligence to power online ad serving and how our technology could support their business goals

• Analyst for up to 50 digital marketing campaigns, supporting the UK and Swedish markets
• Responsible for managing campaign performance, performing deep dives and making optimisations when necessary
• Monthly and quarterly generation of bespoke insight decks for clients illustrating customer behaviour and key opportunities for growth based on in-depth analysis of this behaviour
• Played a pivotal role in securing a £1 million deal from our largest Swedish client by presenting an overview of the strategy for the year with recommended spend across branding and direct response based on analysis of.
• Company subject matter expert on our in-house Cross-Device (XD) technology. Responsible for being the company’s go-to resource for XD related questions and delivering training for all European employees

Ireland

• Worked in the Advisory department of KPMG Dublin.Financial Modelling:
• Designed, built and oversaw testing of financial models built for a major client in the financial services sector. This included VB coding and user interface design in Microsoft Excel and writing SQL queries in.
• Met with a major client, discussed their needs and designed and built an insurance model for them. Upon completion of the model, held meetings with client to assist them with the implementation of the model and.

Ireland

This involved ensuring KPMG had a physical presence in Trinity College by giving presentations on careers in KPMG, helping out at internship / graduate recruitment fairs, informing students of KPMG events throughout the year (via posters, emails etc).

Ireland

Worked in the Advisory department as a Management / Risk Consultant.Involved in a variety of projects across different sectors including the design, build and testing of a financial model for a power station. Worked on the risks and controls for a technology company who were opening a bank.Member of the firm's social Committe for Interns and Placements.

Msc, Artificial Intelligence, Distinction

Ba, Management Science And Information Systems Studies (Msiss), Management Sciences And Quantitative Methods, 2.1

Activities and Societies: Dublin University Ladies Hockey Club: Team Captain, Match Secretary and Treasurer

540/600 Points

School Prefect