Currently conducting a strategic marketing project for the British Exploring SocietyUndertaking a range of small publisher consultancies from strategic business advice to tactical copy-writing and title planning.

• Responsible for leading the 18 strong Sales and Marketing Departments for the UK and global markets.• Refocused the marketing and publicity teams into an audience-centric communications team• Managed close collaborative relationships with key distribution partners yielding significant sales growth. These partners included: The National Gallery, London, The Metropolitan Museum of Art, New York and The Getty Institute.• Successfully implemented a company-wide critical path and… Show more • Responsible for leading the 18 strong Sales and Marketing Departments for the UK and global markets.• Refocused the marketing and publicity teams into an audience-centric communications team• Managed close collaborative relationships with key distribution partners yielding significant sales growth. These partners included: The National Gallery, London, The Metropolitan Museum of Art, New York and The Getty Institute.• Successfully implemented a company-wide critical path and re-organised processes and workflows for Yale’s global sales and marketing operations • Renewed focus on Yale’s global publishing contributing to significant record-breaking sales uplift in both UK and export markets in 2016/2017• Built and maintained co-operative and fruitful relationships with our distribution partners and improved sales performance for our clients• Conceived and implemented move to ONIX based marketing information and a digitally based operating model Show less

• Conducted a strategic review and re-orientation of the council’s activities. The review focused on developing a clear vision and objectives for the Council, a new three-year business plan and a transparent budget framework• Focused the organisation around four priority areas: An enhanced international programme for New Zealand writers, a strong advocacy role; reader development programmes and enhancement of the council’s education programme • Re-organised the council’s financial… Show more • Conducted a strategic review and re-orientation of the council’s activities. The review focused on developing a clear vision and objectives for the Council, a new three-year business plan and a transparent budget framework• Focused the organisation around four priority areas: An enhanced international programme for New Zealand writers, a strong advocacy role; reader development programmes and enhancement of the council’s education programme • Re-organised the council’s financial operations and reporting and made significant cost reductions, transforming a $70,000 loss in 2007 to a $40,000 profit in 2008• On a minimal budget, redesigned and rebuilt the Council’s encyclopaedic website and developed strong capabilities in social networking using a very successful email newsletter, an online schools oriented publication, The School Library and an increasingly authoritative twitter feed Show less

• Responsible for the development of the company’s brand strategy and the enhancement of it’s unique identity • Managed campaigns for such authors as Kazuo Ishiguro, DBC Pierre, Ricky Gervais and Peter Carey• Redesigned, rebuilt and refocused Faber’s website and online campaigning• Together with the Art Director, helped rejuvenate Faber’s design style • Rebuilt the Faber marketing department into a coherent, mutually supportive and highly creative team• Commissioned all… Show more • Responsible for the development of the company’s brand strategy and the enhancement of it’s unique identity • Managed campaigns for such authors as Kazuo Ishiguro, DBC Pierre, Ricky Gervais and Peter Carey• Redesigned, rebuilt and refocused Faber’s website and online campaigning• Together with the Art Director, helped rejuvenate Faber’s design style • Rebuilt the Faber marketing department into a coherent, mutually supportive and highly creative team• Commissioned all Faber’s market research projects • Forged a revitalised commercial approach to Faber’s trade and consumer marketing while maintaining the cultural significance of Faber’s literary heritage• Developed Faber’s marketing activity in key overseas markets, New Zealand, Canada, Australia and South Africa • Managed 6 full-time staff and responsibility for a marketing budget of £1.5 million • Developed and maintained relationships with authors, literary agents, journalists, literary institutions, foreign publishers, film companies and arts organisations• Recruitment, liaison and negotiation of a wide range of designers, marketing agencies, technical solutions partners, copywriters, printers and consultants from Pentagram and Interbrand to a loyal host of small agencies and freelancers• Commissioned a major research project into electronic publishing• Worked with the Reading Agency and the Arts Council on a range of projects from library support to adult literacy Show less

• Commissioning and scheduling a wide range of content from magazine articles to reading group guides and writer’s guidance to bookshop reviews for the website• Launching the Harry Potter book website to support the publication of Harry Potter and the Goblet of Fire• The development of the site’s communication strategy and ‘tone of voice’ • Liaison with technical solutions partners, wholesalers and consultants• Ensuring consistent standards of copyediting and proof-reading… Show more • Commissioning and scheduling a wide range of content from magazine articles to reading group guides and writer’s guidance to bookshop reviews for the website• Launching the Harry Potter book website to support the publication of Harry Potter and the Goblet of Fire• The development of the site’s communication strategy and ‘tone of voice’ • Liaison with technical solutions partners, wholesalers and consultants• Ensuring consistent standards of copyediting and proof-reading across the site• Developing and maintaining relationships with authors, publishers, journalists, literary institutions, literary agents and arts organisations• Developing partnership strategies with literary magazines from around the world, e.g. New Zealand’s Landfall, Australia’s Heat and US magazines, The Village Voice and Tin House Show less

• The conception and delivery of group-wide brand and promotional campaigns, e.g. European Literature (in assoc. with Impac), American Fiction, Book of the Month, Waterstone’s Recommends, Christmas and Summer Reading promotions • Management of staff responsible for the academic and children’s marketing campaigns the reissued and updated Guide to Children’s Books and the Waterstone’s Diary project 1998/99• Communication and liaison with editorial/sales and marketing departments of all… Show more • The conception and delivery of group-wide brand and promotional campaigns, e.g. European Literature (in assoc. with Impac), American Fiction, Book of the Month, Waterstone’s Recommends, Christmas and Summer Reading promotions • Management of staff responsible for the academic and children’s marketing campaigns the reissued and updated Guide to Children’s Books and the Waterstone’s Diary project 1998/99• Communication and liaison with editorial/sales and marketing departments of all major UK publishers and over 200 Waterstone’s branches• Liaison with outside agencies (Interbrand Newell & Sorrell, Hulton Getty, Colman Getty) Show less