As an external consultant I was tasked with identifying opportunities for improvement within the Digital Marketing Team of a traditional Direct Marketing Retailer. Over the contract period I implemented a full funnel marketing approach across both digital and traditional channels, developed a framework for all brand work to take place, redesigned workflows and processes driving alignment through teams, identified and onboarded a number of external specialists, took over digital budgets and… Show more As an external consultant I was tasked with identifying opportunities for improvement within the Digital Marketing Team of a traditional Direct Marketing Retailer. Over the contract period I implemented a full funnel marketing approach across both digital and traditional channels, developed a framework for all brand work to take place, redesigned workflows and processes driving alignment through teams, identified and onboarded a number of external specialists, took over digital budgets and significantly improved paid media platform ROAS. Show less

Responsible for the marketing predominantly of the Yale School of Management GetSmarter Executive Education Products. This involved the development of go to market strategies and positioning of new courses, quarterly planning of data-driven marketing initiatives and the development and briefing of the content strategy. Other University Partners I was responsible for included the University of Dayton, George Washington University, Northwestern, Rice University, Syracuse University, EGADE… Show more Responsible for the marketing predominantly of the Yale School of Management GetSmarter Executive Education Products. This involved the development of go to market strategies and positioning of new courses, quarterly planning of data-driven marketing initiatives and the development and briefing of the content strategy. Other University Partners I was responsible for included the University of Dayton, George Washington University, Northwestern, Rice University, Syracuse University, EGADE Business School at Tecnológico de Monterrey, UC Davis.This role ended due to retrenchment Show less

Responsible for the GetSmarter Brand of 2U in terms of planning, developing and implementing an integrated digital and content strategy driving awareness and credibility within the Executive Education sales funnel.A significant part of this role was focused on project planning, cross-functional stakeholder management, and developing efficiencies through resource and process planning.

Worked across a broad spectrum of both agency and in-house clients in helping with aspects that included Digital Strategy, Social Media Strategy, Influencer Management, 3rd Party Management (PR, freelancers, etc), Content Briefing, Community Management, Reporting and Client Pitching.Agency clients: FoxP2 | Native VML | Interpid Fox | 3Verse | NotNorm | Moonsport | Red&YellowClients: Cape Town Festival of Beer, Jan Braai, Kauai, Namibian Breweries, Cape Town Cricket Sixes , Craft… Show more Worked across a broad spectrum of both agency and in-house clients in helping with aspects that included Digital Strategy, Social Media Strategy, Influencer Management, 3rd Party Management (PR, freelancers, etc), Content Briefing, Community Management, Reporting and Client Pitching.Agency clients: FoxP2 | Native VML | Interpid Fox | 3Verse | NotNorm | Moonsport | Red&YellowClients: Cape Town Festival of Beer, Jan Braai, Kauai, Namibian Breweries, Cape Town Cricket Sixes , Craft Brewers PowWow Show less

Operating in a traditional advertising agency to help clients better understand the digital environment while also educating agency on opportunities available. This role came to an end when the agency unfortunately had to close and retrench it's entire workforce.

Key activities included optimizing the online brand reputation of Saatchi & Saatchi and each of its clients in the digital portfolio, management and curation of content, ending with analytics, reporting and a realigning of strategy. Later on a more significant role in digital strategy in determining where opportunities may exist to take traditionally ATL clients to digital. Clients include Cape Peninsula University of Technology, Pharmadynamics and FHM.

Took a broad role at a managerial level overseeing all online aspects of company and clients. Included, but was not limited to, online brand reputation management, briefing and development of websites, strategic integrated events planning, analytics and final reporting to client. Learnt of crucial connection between digital, advertising and PR. Clients included The Pick n Pay Knysna Oyster Festival, Mobilitrix, Zara, Patrick Holford, and G.I. Lean.

Responsible for all social media and online campaigns between client and community. Additionally ran all competitions appropriate to client including the World Cup Soccer 2010 Engen African Welcome Wave campaign.

Initially started as an internship and became responsible for all social media and online communications. Furthermore, was responsible for running competitions on behalf of Old Mutual. Developed a keen interest in digital marketing and gained a great amount of knowledge in the field.

Gained valuable experience in the management of several different teams. Responsibilities included approving of works, management of health and safety standards and reporting on works completed.