(I'm filling this out on day one. I'll get back to you.)

I serve as a Board Member and Secretary at Harvesters Reaching the Nations — a faith-based nonprofit that runs three orphanages and three elementary schools in war-ravaged South Sudan and in northern Uganda. After serving in one of the South Sudanese orphanages for two months, Harvesters asked me to join the board.

- Hired to build content marketing strategy and infrastructure for a newly formed Cisco business unit that oversees the development of company-wide messaging around AI, quantum computing, and other strategic projects. The group also oversaw the developer relations program (DevNet).- Developed FY25 content marketing strategy, designed to deliver a healthy mix of content assets to key audiences, primarily at the awareness / educational level.- Built a content production program from scratch using Asana. The program consisted off: off-the-shelf copy/paste production workflows for various asset types (eBooks, white papers, blogs, etc.); a fully transparent content tracker to see in-progress work; a detailed content calendar to view deliverables side-by-side with blogs, holidays, key events, etc.; automation to ensure the dashboards stayed as clean as possible; and more. Also, prior to leaving, developed video walkthroughs of how to best maintain and oversee the content program.- Developed a content repository within AirTable, where completed assets could be easily found, tracked, and maintained, in accordance with the content lifecycle.- Assisted team writers with editing, imparting best practices.... all in about 20 business days.

- Developed and led content strategy across multiple platforms, supporting product launches and demand generation, resulting in approximately $80M in new opportunities and $8M in matured sales, with $5.2M closed won (numbers from FY24).- Created key marketing assets (blogs, white papers, eBooks, interactive tools, etc.) that collectively produced around 3,000 MQLs (numbers from FY24). - Designed and implemented SEC Materiality Framework to align with new regulations, achieving over 2,600 downloads and generating significant lead engagement.- Built from-scratch content workflows and a fully-tagged content repository using Asana and Airtable, significantly improving content accessibility and production efficiency.- Converted content repository into a custom-built ChatGPT-powered chatbot, where the field team can ask about marketing content assets around certain subjects and immediately be served links.**Work samples linked on resumé: https://bit.ly/BenBakerCV**

- Expanded team scope post-reorganization, managing the entire Cisco Secure product suite and leading a team of five content professionals.- Spearheaded a new content strategy, enhancing the visibility and understanding of the emerging concept Secure Access Service Edge (SASE). The strategy included an animated explainer video that we created cross-functionally with the brand team, which amassed 12k+ organic views.**Work samples linked on resumé: https://bit.ly/BenBakerCV**

- Built content creation engine (processes, etc.) to scale up internal case study creation. Prior to 2019, 30% of case studies were produced internally; after 2019, 100% were created internally.- Created 250+ net new case studies annually (updated an additional 100+ existing case studies).- Scaled up, hired, and led a team of 17 writers, project managers, editors, etc. - Worked with large third-party vendor (Havas) to improve the visual design of the IBM case study templates, enhancing brand alignment and market reception.**Work samples linked on resumé: https://bit.ly/BenBakerCV**

I assist in leading a team of 70+ content marketers and content developers located across the country. I help solve their problems so that they can do the work that really matters.

I serve as a board member at Together 4 Children — an Austin-based nonprofit that is dedicated to training child care administrators in education best practices.From the T4C website — "The mission of Together4Children is to increase the knowledge base and skills of early childhood practitioners serving vulnerable children and families. Our non-profit provides high quality, evidence-based professional development that promotes school readiness and lifelong success."

- ~95 percent of submitted RFP responses advanced to next round of procurement process- Built an internal wiki of RFP content from scratch, rewriting disparate pieces of knowledge to reflect brand voice - Became the “voice of the sales proposal” for this startup company, tailoring each RFP to the customer’s industry and subject matter, all in the company’s voice and tone

- Led content efforts to drive global revenue in 2016 and 2017 / $300M+ win revenue through 2016 marketing campaigns / 75% of global content activated/localized in 2016 geo marketing campaigns (over double the IBM average) / Curated content filmed at NRF 2016 throughout year, adding 20+ new videos to stagnant YouTube channel / Built first ever IBM Retail + CP integrated content calendar, featuring diverse content types around key events- Helped execute the most successful external event in IBM history up to that date — NRF 2017 / Generated over $2B in pipeline on a $2.5M budget / Drove 1.2k+ IBM-sponsored session attendees / Filmed 34 IBM and non-IBM executives — curated video for use in a content strategy throughout 2017 / Amplified content via social to garner 80.7M social impressions over 3-day period- Awards / 2016 Eminence and Excellence Award, IBM Global Marketing Center / Q4 2016 Eminence and Excellence Award: Innovation, IBM Consulting / Q1 2016 Leadership Award: Marketing Skills, IBM Global Marketing Center / Q1 2016 Leadership Award: Campaign Performance, IBM Consulting-

- Internal project manager and external agency "face" for the Dell B2B Partner Program account.- Led various other smaller accounts such as Allens Boots.- Foot model. No, really.