Muhammad Mustafa

Muhammad Mustafa Email and Phone Number

National Excellence Manager - Modern Trade and Ecommerce @ Unilever
Pakistan
Muhammad Mustafa's Location
Pakistan, Pakistan
Muhammad Mustafa's Contact Details

Muhammad Mustafa personal email

n/a
About Muhammad Mustafa

eRTM and Ecommerce Strategist | Growth Driver | Digital Marketeer | Head of eB2B and Ecommerce Hub at UnileverAs a Sales and Ecommerce Professional, I am currently driving growth as Head of eB2B and eCommerce Hub at Unilever. I have 7 years experience in the FMCG Industry, with focus on Digital Transformation and Sales Strategy. From optimizing ad spends to revamping strategies for sustainable growth, to understanding Consumer needs and behaviour, I consistently deliver exceptional results. Let's connect and elevate your eRTM and eCommerce success! 🚀

Muhammad Mustafa's Current Company Details
Unilever

Unilever

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National Excellence Manager - Modern Trade and Ecommerce
Pakistan
Website:
unilever.com
Employees:
124305
Muhammad Mustafa Work Experience Details
  • Unilever
    National Excellence Manager - Modern Trade And Ecommerce
    Unilever
    Pakistan
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  • Unilever
    Manager - B2B And B2C Ecommerce Hub
    Unilever Jan 2024 - Present
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  • Unilever
    Ecommece - Commercials And Customer Management Lead
    Unilever Dec 2021 - Dec 2023
    - Managing end to end P&L of Ecommerce Channel, to achieve topline and bottomline growth  - Optimizing the advertising and promotion budgets for onsite & offsite marketing and promotional programs, resulting in reduction of investment by 400 bips while growing sales sustainably at 2X+ YOY- Revamped the modus operandi: From tentpole driven to MoM sustainable growth, by exploring opportunities for new business development ( e.g Live Commerce, Affiliate marketing) and translating them into monthly campaigns- Building and maintaining effective relationships with etailers to negotiate and execute counterparts of JBPs- Focused on ROI based performance marketing through optimizing ad spend by incorporating top funnel and bottom funnel synergies for better conversion, resulting in an increase in 3x ROAS vs last year
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  • Unilever
    Assistant Category Manager - Food Solutions
    Unilever Nov 2018 - Nov 2021
    Karachi
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  • Unilever
    Territory Sales Promotion Officer
    Unilever Jul 2017 - Nov 2018
    Islamabad, Pakistan
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  • Engro Foods Limited
    Intern
    Engro Foods Limited Jun 2016 - Aug 2016
    Karachi, Pakistan
    • Developed a Retail Census which was integrated into the Order-Booker's Orange Mobile app. • Conducted Training sessions on intricate data management techniques on MS-Excel. • Managed the communications front of the Orion and Orange Change Management Campaigns
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  • Basf
    Supply Chain Intern
    Basf May 2016 - Jul 2016
    Karachi
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  • Js Group
    Business Intern
    Js Group Aug 2015 - Sep 2015
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Muhammad Mustafa Skills

Microsoft Office Microsoft Excel Management Microsoft Word Powerpoint Research Project Management Leadership

Muhammad Mustafa Education Details

Frequently Asked Questions about Muhammad Mustafa

What company does Muhammad Mustafa work for?

Muhammad Mustafa works for Unilever

What is Muhammad Mustafa's role at the current company?

Muhammad Mustafa's current role is National Excellence Manager - Modern Trade and Ecommerce.

What is Muhammad Mustafa's email address?

Muhammad Mustafa's email address is muhammad.mustafa@js.com

What schools did Muhammad Mustafa attend?

Muhammad Mustafa attended Lahore University Of Management Sciences, Beaconhouse School System.

What skills is Muhammad Mustafa known for?

Muhammad Mustafa has skills like Microsoft Office, Microsoft Excel, Management, Microsoft Word, Powerpoint, Research, Project Management, Leadership.

Who are Muhammad Mustafa's colleagues?

Muhammad Mustafa's colleagues are Steve Singleton, Elizabet Vivin, Gianpiero Brandi, Delfina Muller, Harriet Tino, Morakod Kanthawong, Natasha Gunn.

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