Mustafa Jassem

Mustafa Jassem Email and Phone Number

Group CEO | Expert in Business Turnaround, Digital Transformation, and Strategic Leadership | FMCG, Real Estate, and Asset Management @ Lootah Holding
dubai, dubai, united arab emirates
Mustafa Jassem's Location
Dubai, United Arab Emirates, United Arab Emirates
Mustafa Jassem's Contact Details

Mustafa Jassem work email

Mustafa Jassem personal email

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About Mustafa Jassem

As an accomplished Group CEO with over 20 years of experience across multiple sectors, including FMCG, real estate development, and asset management, I specialize in driving business turnarounds, digital transformation, and strategic growth. My leadership has led to successful restructurings, enhanced profitability, and sustainable growth. I am passionate about leveraging technology to solve complex business challenges, and my diverse experience equips me to lead organizations through periods of change. I thrive in environments where innovation, collaboration, and strategic foresight are essential to success.

Mustafa Jassem's Current Company Details
Lootah Holding

Lootah Holding

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Group CEO | Expert in Business Turnaround, Digital Transformation, and Strategic Leadership | FMCG, Real Estate, and Asset Management
dubai, dubai, united arab emirates
Employees:
27
Mustafa Jassem Work Experience Details
  • Lootah Holding
    Group Chief Executive Officer
    Lootah Holding Apr 2022 - Present
    Dubai, United Arab Emirates
    Directing the group through a pivotal operational restructuring, leading to substantial improvements in EBITDA, net profit, and revenue growth, while enhancing overall operational efficiency. Spearheaded strategic growth initiatives across group entities, driving sustainable expansion and maximizing shareholder value.
  • Dubai Coop
    Chief Executive Officer
    Dubai Coop Apr 2020 - Present
    Dubai, United Arab Emirates
    Managed shareholder relations and reported directly to the Board of Directors, implementing strategic directives and enhancing governance frameworks. Ensured regulatory compliance through close coordination with government authorities. Optimized operational efficiency, driving profitability and improved dividend distribution, while aligning long-term growth with shareholder value.
  • Souq Extra
    New Business Director
    Souq Extra Jan 2013 - Apr 2022
    Dubai, United Arab Emirates
    Identify growth opportunities through market analysis and innovation. Conduct risk assessments for current and new ventures. Manage site negotiations, acquisitions, and market entries. Build and maintain strong government and regulatory relationships and ensure compliance and favorable conditions.
  • Souqextra! Llc
    Head Of Operations
    Souqextra! Llc Jan 2013 - Mar 2015
    Dubai
    Manage mall operations to align with corporate asset management policies, utilizing international best practices and technology. Build and develop senior and middle management teams, focusing on results-oriented training to support corporate objectives. Ensure precise project management, cost-effective operations, risk management, and optimized contact management. Oversee financial budgeting from feasibility studies to ongoing operations and financial reporting. Negotiate with service providers for mutually beneficial agreements and implement a quarterly reporting system. Develop tenant lease agreements, manage key client relationships, and handle leasing targets and renewals. Plan and execute branding, marketing, and PR strategies to enhance market awareness and support tenant success.
  • Souqextra! Llc
    Marketing Head
    Souqextra! Llc Mar 2008 - Dec 2012
    Dubai, United Arab Emirates
    Developed SouqExtra!’s marketing strategy and spearheaded the creation of a new chain of lifestyle retail brands (Community Centers) in the Middle East. Reported directly to the MD, achieving the launch of a community-centered lifestyle concept designed to meet future convenience needs.
  • Lootah Real Estate Development
    Director Of Marketing, Crm & Bd
    Lootah Real Estate Development May 2019 - Mar 2020
    Dubai, United Arab Emirates
    Developed and implemented the brand strategy, overseeing the execution of marketing plans, including campaigns, events, digital marketing, and PR. Monitored customer relationships through CRM systems to ensure an effective sales funnel. Created and implemented marketing techniques to retain existing customers while attracting new ones. Responsible for identifying new business and investment opportunities, and for developing, coordinating, and implementing plans to expand existing business and capture new opportunities.
  • Lootah Real Estate Development
    Director Of Marketing And Sales
    Lootah Real Estate Development Jan 2017 - May 2019
    Dubai, United Arab Emirates
    Built the team from the ground up, establishing department procedures and policies. Planned and implemented sales, leasing, marketing, and new development opportunities for both short and long-term goals, targeting maximum outcomes from existing and upcoming projects. Managed daily duties personally or through sales and marketing teams.
  • Lootah Holding
    Head Of Business Development
    Lootah Holding Apr 2015 - Dec 2018
    Dubai
    Developed initiatives to expand the group’s operations and uncover new opportunities. Promoted the group’s image, products, and services. Provided support to subsidiary managers to help them continuously expand their market presence.
  • Al Islami Foods
    Marketing Manager
    Al Islami Foods Apr 2002 - Feb 2008
    Dubai, United Arab Emirates
    Successfully restructured the Marketing Department, leading to global recognition as a halal industry leader and winning the World Halal Award for Most Creative Marketing Campaign in 2005. Directed the rebranding of Al Islami, including new strategies, logos, and packaging. Key achievements include launching successful sub-brands like "Aladdin" and Greens, and establishing Al Islami Cart as a pioneering halal franchise.
  • Art House Advertising
    Art Director
    Art House Advertising Jan 1998 - Apr 2002
    Dubai, United Arab Emirates
    I managed integrated campaigns across TV, print, event marketing, direct marketing, and web design. Led a team of graphic designers, worked with suppliers such as printers and media houses, and have hands-on experience in graphic production.

Mustafa Jassem Skills

Advertising Marketing Strategy Marketing Communications Negotiation Brand Development Fmcg Business Development Marketing Management Market Research Direct Marketing Public Relations B2b Product Development Social Media Marketing Key Account Management Retail Event Management Creative Direction Event Planning Integrated Marketing Managerial Finance Marketing Research Packaging Brand Communication Promotions Consumer Behavior Commercial Real Estate Mall Management Legal Writing Contractual Agreements Risk Assessment Conflict Resolution Real Estate Development Digital Marketing Real Estate Lead Generation

Mustafa Jassem Education Details

  • University Of Dubai
    University Of Dubai
    Agpa 3.67 With Honor

Frequently Asked Questions about Mustafa Jassem

What company does Mustafa Jassem work for?

Mustafa Jassem works for Lootah Holding

What is Mustafa Jassem's role at the current company?

Mustafa Jassem's current role is Group CEO | Expert in Business Turnaround, Digital Transformation, and Strategic Leadership | FMCG, Real Estate, and Asset Management.

What is Mustafa Jassem's email address?

Mustafa Jassem's email address is m.****@****tra.com

What schools did Mustafa Jassem attend?

Mustafa Jassem attended University Of Dubai.

What skills is Mustafa Jassem known for?

Mustafa Jassem has skills like Advertising, Marketing Strategy, Marketing Communications, Negotiation, Brand Development, Fmcg, Business Development, Marketing Management, Market Research, Direct Marketing, Public Relations, B2b.

Who are Mustafa Jassem's colleagues?

Mustafa Jassem's colleagues are Hasahn Hemalet, Hash Sslhomes, Farhan Moulana, Adrian Fortin, Hashrata Verenker, Yahya Saleh, Mohamed Sabik.

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