Mutaharra Ijaz Email & Phone Number

Canada

- Develop and execute comprehensive product marketing strategies to enhance global brand presence and promote products/services.- Collaborate with cross-functional teams to align product marketing initiatives with overall business objectives.- Lead end-to-end marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising, to maximize ROI.- Oversee the creation of industry-specific content for various digital channels, ensuring relevance and engagement with target audiences.- Implement social media strategies to increase brand awareness and foster stakeholder engagement.- Utilize data analytics to track, measure, and optimize the performance of marketing initiatives, generating actionable insights.- Drive strategic growth projects and work closely with external agencies to optimize performance and stay updated on industry best practices.

Ontario, Canada

- Develop and implement comprehensive digital marketing strategies to achieve client objectives and targets.- Manage and optimize digital advertising campaigns across various platforms, including Google Ads and Facebook Ads.- Conduct in-depth keyword research and analysis to drive SEO strategy and improve organic search rankings.- Create and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.- Oversee social media strategy and content creation, including organic and paid campaigns, to increase brand awareness and engagement.- Monitor and analyze campaign performance metrics, providing regular reports and insights to clients on campaign effectiveness and areas for improvement.- Stay up-to-date with industry trends and best practices in digital marketing, making recommendations for innovation and optimization.- Collaborate with internal teams, including creative, content, and development, to ensure seamless execution of digital campaigns.- Manage client relationships, providing excellent customer service and acting as the main point of contact for all digital marketing-related inquiries.- Lead and mentor a team of digital marketing specialists, providing guidance, support, and training as needed.

United States

- Lead and support the implementation of paid marketing strategies- Examine correlations between prospecting activities, revenue, and budget- Measure and optimize our paid marketing using dashboards and Google Analytics- Collaborate with marketing and sales teammates to maintain a consistent brand voice and message across all paid programs- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs- Coordinate, supervise and inspire members of our paid marketing team - Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying- Monitor market intelligence and keep track on competitor movement and market situation

Pakistan

Digital media managementDevelop and implement effective search engine optimization (SEO) strategies.Grow the website traffic and enable digital growth.Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, and landing pages.Maximized strategic approaches by keeping close eye on performance and make appropriate adjustments.Analysis of end-to-end consumer experience in different digital channels.Identify the latest digital technologies and current digital trends affecting the industryDirect and coordinate marketing activities and policies to promote products and services.Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).Draft and manage online and social media communications designed to promote company brand, image and values.Develop key messaging, branding and positioning statements.Manage digital marketing department operational requirements, scheduling and assigning employees and following up on work results.Work within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue over timeContent WritingDesign, create and manage email marketing strategies.Regularly produce various content types, including email, social media posts (captions, hashtags), website content, video scripts, help guide, newsletters and blogs.Edit content produced by other members of the team.Analyze content marketing metrics and makes changes as needed.

Lahore

Developing and executing marketing planOutdoor marketing planning and executionTeam working and networking with Subway head officeCommunicating with businesses and managing business relationships such as Depilex, Hadiqa Kiani, AlfatahSetting short and medium term targets and redirecting accordinglySocial Media networking such as Facebook, InstagramStaff training regarding new product and promotional activity launchLiaising with the franchise in order to determine training needs of the employees.Providing training sessions to the new employees and assuring their learning via on line exam.Conduct evaluation to identify areas of improvements.

Defence Lahore

Involved in developing marketing campaigns to promote services. It is a varied role that includes planning, advertising, public relations, event organisation, product development, , sponsorship and research. The work is often challenging and fast-paced.

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Bachelor Of Business Administration - Bba, Marketing