Michelle Hollenbeck Email & Phone Number

Illinois, United States

Drove demand for Classy products through top of funnel content and lead generation tactics. Consistently met team KPIs. Grew the Classy blog 220% over three years, increased organic traffic to the blog 50% over the last year, and drove 80% of organic traffic to Classy.org via the blog. Worked closely with teams across the company to support high-priority.

Joined Classy as a full-time employee and officially took over management of the content team and overall content strategy.

Hired to streamline the existing content initiatives and ensure they were aligned with company goals. Created editorial calendar and style guide, and identified success metrics for the writers.

Built content strategy for ReserveAmerica, a newly acquired property under the Active umbrella. Also worked with a strategic cross-company team to pitch and secure our continued partnership with recreation.gov.

Managed custom projects for global clients such as Gatorade, Finish Line, and Sport Chalet. Helped grow traffic to Active.com by 200% through management of written and video content for the triathlon and cycling channels. Worked with account managers to create content promotion plans for advertisers.

Assigned, wrote, edited, and managed written and video content for endurance and lifestyle channels. Published content according to SEO and AP style. Managed content for accompanying newsletters and social media channels.

Education record

Bachelor Of Arts (Ba)