Michelle Hollenbeck

Michelle Hollenbeck Email and Phone Number

Senior Manager Demand Generation @ Campspot
grand rapids, michigan, united states
Michelle Hollenbeck's Location
Greater Chicago Area, United States
Michelle Hollenbeck's Contact Details

Michelle Hollenbeck work email

Michelle Hollenbeck personal email

n/a
About Michelle Hollenbeck

Marketing professional with 16 years of experience generating demand for products and services through strategic marketing campaigns and data-driven decisions. Known for being adaptable and able to meet team goals in constantly evolving environments. Strong, empathetic leader who believes in building enduring relationships that lead to collaboration across teams, enthusiasm for the work, and growth for the company.

Michelle Hollenbeck's Current Company Details
Campspot

Campspot

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Senior Manager Demand Generation
grand rapids, michigan, united states
Website:
campspot.com
Employees:
51
Michelle Hollenbeck Work Experience Details
  • Campspot
    Senior Manager Demand Generation
    Campspot Jan 2022 - Present
    Illinois, United States
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  • Lennd
    Marketing Contractor
    Lennd Mar 2020 - Sep 2020
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  • Bodybuilding.Com
    Marketing Contractor
    Bodybuilding.Com Mar 2019 - Sep 2019
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  • Classy.Org
    Senior Manager, Content Marketing
    Classy.Org Oct 2018 - Mar 2019
    Drove demand for Classy products through top of funnel content and lead generation tactics. Consistently met team KPIs. Grew the Classy blog 220% over three years, increased organic traffic to the blog 50% over the last year, and drove 80% of organic traffic to Classy.org via the blog. Worked closely with teams across the company to support high-priority initiatives through content.
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  • Classy.Org
    Managing Editor
    Classy.Org Jan 2017 - Oct 2018
    Joined Classy as a full-time employee and officially took over management of the content team and overall content strategy.
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  • Classy.Org
    Contractor
    Classy.Org Jan 2015 - Jan 2017
    Hired to streamline the existing content initiatives and ensure they were aligned with company goals. Created editorial calendar and style guide, and identified success metrics for the writers.
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  • Active Network
    Senior Content Strategist
    Active Network Mar 2014 - Nov 2014
    Built content strategy for ReserveAmerica, a newly acquired property under the Active umbrella. Also worked with a strategic cross-company team to pitch and secure our continued partnership with recreation.gov.
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  • Active Network
    Senior Online Editor
    Active Network May 2010 - Mar 2014
    Managed custom projects for global clients such as Gatorade, Finish Line, and Sport Chalet. Helped grow traffic to Active.com by 200% through management of written and video content for the triathlon and cycling channels. Worked with account managers to create content promotion plans for advertisers.
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  • Active Network
    Content Producer
    Active Network Jul 2007 - May 2010
    Assigned, wrote, edited, and managed written and video content for endurance and lifestyle channels. Published content according to SEO and AP style. Managed content for accompanying newsletters and social media channels.
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  • Outside Magazine
    Assistant Editor On Buyer'S Guide
    Outside Magazine Oct 2006 - Mar 2007
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Michelle Hollenbeck Skills

Content Strategy Digital Media Content Management Social Media Marketing Seo Social Media Email Marketing Blogging Content Development Digital Marketing Copy Editing Web Content Web Analytics Editing Search Engine Optimization Digital Strategy Copywriting Publishing Web Content Writing

Michelle Hollenbeck Education Details

Frequently Asked Questions about Michelle Hollenbeck

What company does Michelle Hollenbeck work for?

Michelle Hollenbeck works for Campspot

What is Michelle Hollenbeck's role at the current company?

Michelle Hollenbeck's current role is Senior Manager Demand Generation.

What is Michelle Hollenbeck's email address?

Michelle Hollenbeck's email address is mh****@****ssy.org

What schools did Michelle Hollenbeck attend?

Michelle Hollenbeck attended University Of Buenos Aires, University Of Colorado At Boulder.

What are some of Michelle Hollenbeck's interests?

Michelle Hollenbeck has interest in Writing, Rock Climbing, Traveling, Reading, Hiking, Running, Mountain Biking.

What skills is Michelle Hollenbeck known for?

Michelle Hollenbeck has skills like Content Strategy, Digital Media, Content Management, Social Media Marketing, Seo, Social Media, Email Marketing, Blogging, Content Development, Digital Marketing, Copy Editing, Web Content.

Who are Michelle Hollenbeck's colleagues?

Michelle Hollenbeck's colleagues are Carla Campos, Álef Ádonis Dos Santos Carlos, Margo Mitchell, Peter Balsara, Jordan Schreier, Sophia Carmody, Katie White.

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